Hasbro 2010 Annual Report Download - page 88

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than one segment. Intersegment sales and transfers are reflected in management reports at amounts
approximating cost. Certain shared costs, including global development and marketing expenses, are allocated
to segments based upon foreign exchange rates fixed at the beginning of the year, with adjustments to actual
foreign exchange rates included in Corporate and eliminations. The accounting policies of the segments are
the same as those referenced in note 1.
Results shown for fiscal years 2010, 2009 and 2008 are not necessarily those which would be achieved if
each segment was an unaffiliated business enterprise.
Information by segment and a reconciliation to reported amounts are as follows:
Revenues
from
External
Customers
Affiliate
Revenue
Operating
Profit
(Loss)
Depreciation
and
Amortization
Capital
Additions
Total
Assets
2010
U.S. and Canada ........ $2,299,547 16,124 349,594 25,508 1,473 4,571,597
International............ 1,559,927 69 209,704 20,378 5,554 1,672,326
Entertainment and
Licensing ............ 136,488 — 43,234 11,047 8,888 861,971
Global Operations(a) ..... 6,199 1,727,133 18,741 64,123 75,015 1,542,896
Corporate and
eliminations(b) ........ — (1,743,326) (33,414) 25,274 21,667 (4,555,564)
Consolidated Total ..... $4,002,161 — 587,859 146,330 112,597 4,093,226
2009
U.S. and Canada ........ $2,447,943 10,502 380,580 52,161 2,060 3,901,598
International............ 1,459,476 165 162,159 28,201 4,339 1,519,542
Entertainment and
Licensing ............ 155,013 — 65,572 16,656 1,002 711,631
Global Operations(a) ..... 5,515 1,503,622 9,172 69,764 67,661 1,012,597
Corporate and
eliminations(b) ........ — (1,514,289) (28,885) 14,181 29,067 (3,248,476)
Consolidated Total ..... $4,067,947 — 588,598 180,963 104,129 3,896,892
2008
U.S. and Canada ........ $2,406,745 15,759 283,152 58,306 7,826 3,796,373
International............ 1,499,334 332 165,186 24,854 4,797 1,449,572
Entertainment and
Licensing ............ 107,929 — 51,035 7,938 139 255,737
Global Operations(a) ..... 7,512 1,619,072 19,450 63,940 80,618 1,409,427
Corporate and
eliminations(b) ........ — (1,635,163) (24,527) 11,100 23,763 (3,742,312)
Consolidated Total ..... $4,021,520 — 494,296 166,138 117,143 3,168,797
(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results,
from intersegment activities.
78
HASBRO, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
(Thousands of Dollars and Shares Except Per Share Data)