Hasbro 2010 Annual Report Download - page 3

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Please find page 3 of the 2010 Hasbro annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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To Our Shareholders
Approximately 10 years ago, we established a new strategy
for Hasbro and began to organize and focus our company
around a common vision: Becoming a Branded Play Company.
We started by putting our brands at the center of all we do
and set out to create innovative toys and games surrounded
by immersive brand experiences for consumers globally.
We set this strategy because it enables us to take the
company to new levels, fostering innovation in the
organization, creating bigger, more global brands with
reach across platforms and delivering better returns for
our shareholders. As we enter 2011, the stage has been set
and we are at the threshold of a new era for Hasbro.
Before we look ahead, let’s take a look back at 2010.