Hasbro 2010 Annual Report Download - page 6

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best, most innovative brand owners, such as Marvel
and Lucasfi lm. To that end, in 2011, a great new partner
joins us as SESAME STREET comes to our Preschool
line, featuring a number of beloved characters, which
we are building into a year-round global business.
Making a Di erence
We take great pride in being part of the Hasbro team.
We approach each day with the intent of being the best
we possibly can be for our consumers, our partners, our
employees, our communities and our shareholders.
Recently, we were honored to be named on Fortune’s 2011
“100 Best Companies to Work For” list. We know that the
Hasbro team has the drive, passion and commitment to
win and our continued investment in growing our talent
globally is essential to our long-term success.
Importantly, Hasbro has always maintained a long-
standing commitment to giving back to our communities.
In 2010, the Hasbro Children’s Fund partnered with
national non-profi t organization, Points of Light Institute,
to launch a new global youth movement, generationOn,
focused on inspiring young people, from pre-school
through high school, to make a di erence through
volunteering. The Hasbro Children’s Fund will donate
$5 million over the next fi ve years to support the
launch of generationOn, the single largest commitment
the Fund has made at one time to an organization.
Through our partnership with Points of Light, we hope
to help kids build better lives for themselves and the
world though the experience of helping others.
Additionally, in 2010, we announced a number of steps
in the area of corporate responsibility and environmental
sustainability which build on our ongoing e orts in this
area. In 2010, Hasbro signifi cantly reduced plastic bags
from its product instructions, removing some 800,000
pounds of material worldwide from the waste stream.
Currently, more than 90 percent of solid waste generated
at the Company’s owned and operated manufacturing
facilities in Massachusetts and Ireland is recycled.
Beginning in 2011, our goal is to eliminate all wire
ties from our packaging and work toward our newly
established target that at least 75 percent of our
paper packaging will be derived from recycled
material or sources that practice sustainable forest
management. By 2015, we hope to achieve 90
percent usage of these materials and sources for all
paperboard packaging and in-box game content. We
are also working with core toy and game licensees
to help them put similar standards in place.
Also, in July 2010, we were pleased to welcome to
the Company’s Board of Directors Lisa Gersh, former
President, Strategic Initiatives at NBC News. Lisa is
highly accomplished within the media and entertainment
industry and through her expertise in launching new TV
Channels and building partnerships, we are confi dent
that she will prove to be a valuable member of our Board.
Becoming a Branded Play Company
Today, we are well into the implementation of our
strategy toward becoming a branded play company.
However, we are in the early stages of reaching our full
potential. With eight mega-brands as our focus, 150
actively marketed brands, and a vault of 1,500 brands and
properties at our disposal – all of this with an additional
focus on imagining new brands – we believe there is a
tremendous untapped opportunity ahead for Hasbro.
We look forward to partnering with you as we
unlock the potential of our brands globally.
TO OUR SHAREHOLDERS
Brian D. Goldner
President and Chief Executive O cer
Alfred J. Verrecchia
Chairman of the Board