Hasbro 2010 Annual Report Download - page 58

customer, and on a quarterly basis, the allowance is reviewed for adequacy and the balance is adjusted to
reflect current risk assessments.
Inventories
Inventories are valued at the lower of cost (first-in, first-out) or market. Based upon a consideration of
quantities on hand, actual and projected sales volume, anticipated product selling price and product lines
planned to be discontinued, slow-moving and obsolete inventory is written down to its estimated net realizable
value.
At December 26, 2010 and December 27, 2009, finished goods comprised 96% and 93% of inventories,
respectively.
Equity Method Investments
For the Company’s equity method investments, only the Company’s investment in and amounts due to
and from the equity method investments are included on the consolidated balance sheet and only the
Company’s share of the equity method investments’ earnings (losses) is included on the consolidated statement
of operations. Dividends, cash distributions, loans or other cash received from the equity method investments,
additional cash investments, loan repayments or other cash paid to the investee are included in the consolidated
statement of cash flows.
The Company reviews its investments in equity method investments for impairment on a periodic basis. If
it has been determined that the equity investment is less than its related fair value and that this decline is
other-than-temporary, the carrying value of the investment is adjusted downward to reflect these declines in
value. The Company has one significant equity method investment, its 50% interest in a joint venture with
Discovery Communications, Inc. See note 5 for additional information.
Long-Lived Assets
The Company’s long-lived assets consist of property, plant and equipment, goodwill and intangible assets
with indefinite lives as well as other intangible assets the Company considers to have a defined life.
Goodwill results from acquisitions the Company has made over time. Substantially all of the other
intangibles consist of the cost of acquired product rights. In establishing the value of such rights, the Company
considers existing trademarks, copyrights, patents, license agreements and other product-related rights. These
rights were valued on their acquisition date based on the anticipated future cash flows from the underlying
product line. The Company has certain intangible assets related to the Tonka and Milton Bradley acquisitions
that have an indefinite life.
Goodwill and intangible assets deemed to have indefinite lives are not amortized and are tested for
impairment at least annually. The annual test begins with goodwill and all intangible assets being allocated to
applicable reporting units. Goodwill is then tested using a two-step process that begins with an estimation of
fair value of the reporting unit using an income approach, which looks to the present value of expected future
cash flows. The first step is a screen for potential impairment while the second step measures the amount of
impairment if there is an indication from the first step that one exists. Intangible assets with indefinite lives
are tested annually for impairment by comparing their carrying value to their estimated fair value, also
calculated using the present value of expected future cash flows.
The remaining intangibles having defined lives are being amortized over periods ranging from five to
twenty-five years, primarily using the straight-line method. At December 26, 2010, approximately 15% of
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HASBRO, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
(Thousands of Dollars and Shares Except Per Share Data)