GameStop 2011 Annual Report Download - page 7

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GameStop PC Downloads Powered by Impulse, GameStop PC
Downloads makes it quick and easy to fi nd and download more
than 1,500 PC games. With the added fl exibility of paying with
any form of tender, including trades, GameStop is introducing
downloadable PC games to a broader segment of gamers.
Spawn Labs With the acquisition of Spawn Labs in March,
GameStop laid the foundation for a new cloud gaming division.
This Austin, Texas-based team will lead GameStop’s cloud gaming
expansion using the Spawn technology at its core.
DLC Studies have shown that, of the roughly 75 percent of Xbox 360
and PS3 owners aware of DLC, only 55 percent have ever purchased.
GameStop not only helps consumers discover great DLC, but offers
tremendous fl exibility in purchasing as well. By accepting any form of
tender for the purchase of DLC, including cash and trade-ins, Game-
Stop is making DLC more accessible to consumers.
Kongregate.com Bringing gamers and developers together,
Kongregate.com has thousands of free online games, many
created by members of the Kongregate community. With the
2011 launch of Kongregate Arcade, even more gamers have
access to a wide selection of free games – whether on a
computer or an Android phone or tablet.
Game Informer In tandem with the continued growth in sub-
scriptions of Game Informer’s 20-year printed magazine, Game
Informer’s monthly digital magazine achieved a year-over-year
increase in paid digital subscriptions of 300 percent.
With a 135 percent year-over-year increase in unique visitors,
Game Informer’s web site, gameinformer.com, also saw triple-digit
growth in overall page views.
Digital Initiatives
2011 ANNUAL REPORT
5
7.2 million monthly print
subscribers
4th largest consumer magazine
in the U.S.
1 million+ paid digital subscribers
99% revenue growth
1 million+ Kongregate Arcade
downloads
315% growth
95+% sales initiated in stores
600,000+ Call of Duty ® ELITE
memberships sold
34% catalog growth
1,500+ games offered
95% revenue growth
6 data centers
2 private betas