GameStop 2011 Annual Report Download - page 13

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Looking Ahead to 2012
2011 ANNUAL REPORT
11 Battlefi eld 3 | Publisher: Electronic Arts
2011 was a transformative year for GameStop and we will continue this course in 2012. To position GameStop for future growth
throughout the next year, we willl:
MAXIMIZE BRICK & MORTAR STORES
•Drive sales of 2012 games like Mass Effect 3TM from Electronic Arts, Assassin’s Creed ® III from Ubisoft Entertainment,
Halo 4 from Microsoft Studios and Call of Duty®: Black Ops II from Activision
•Launch new hardware platforms, like PlayStation®Vita and Nintendo’s Wii U
•Continue the sales transfer process and streamline operating costs to improve profi tability
CONTINUE GROWTH IN PRE-OWNED VIDEO GAMES
•Leverage sophisticated assortment planning and visual merchandising to improve the sell-through of top titles
• Drive greater inventory availability through proprietary regional stock balancing capabilities
UTILIZE POWERUP REWARDS
•Use PowerUp consumer data to profi tably transfer customers from closing stores to existing stores
•Increase frequency of shop and trade transactions by offering great value to our best customers
IDENTIFY AND EXECUTE ON OPPORTUNITIES FOR DIGITAL GROWTH
•Maintain growth in DLC by expanding publisher partnerships and leveraging our knowledgeable store associates
•Deliver enhanced tools to Kongregate’s developer community to increase the quantity and quality of games available
•Expand game catalog and functionality of the GameStop PC Download App to attract new digital PC customers
and increase profi tability
EXPAND OUR MOBILE BUSINESS
•Raise awareness of our pre-owned mobile device trade program to increase the number of stores that sell
pre-owned mobile devices
•Utilize our refurbishment capabilities to increase market of pre-owned mobile devices
•Expand new mobile device offerings, including Android tablets
EXERCISE DISCIPLINED CAPITAL ALLOCATION
•Continue stock buybacks
•Maintain judicious real estate strategy
•Return excess cash to shareholders through stock dividends