GameStop 2006 Annual Report Download - page 8

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What started as a newsletter in 1991 has become the 23rd largest consumer publication based on audited circulation size with
approximately 2.7 million subscribers. Besides featuring some of the most trusted news, previews, reviews and strategies in
the industry, Game Informer breaks the mold with proles of the people behind the games. Its impact on our business goes
signicantly beyond the trading area of our stores, as it gives us an additional channel to communicate in this fast-paced
industry. With a paid circulation that is 233% larger than its closest competitor, Game Informer is truly the gamer’s source.
the gamer’s source
Game Informer
The Internet is an integral part of our long-term strategy. Named one of Internet Retailer’s Top 50 Retail Sites of 2006, our
success is the result of attributes that differentiate us from the crowd. We have brand value among gamers and general
consumers alike, have a large afliate database with ties to key gaming sites, and apply the same successful “rst-to-market”
philosophy found in our retail stores to our e-commerce operations, making GameStop.com and EBGames.com the online
commerce gaming destinations of choice.
e-Commerce
GameStop.com and EBGames.com
The Difference
GameStop
We have earned our leadership position in the marketplace by constantly implementing innovative plans to market
new and used products, and build the GameStop brand as a recognizable value-oriented game specialist.
In 2006, GameStop launched a nationwide public education and awareness campaign to assist parents in making informed
decisions on the purchase of video games. The campaign is an extension of our ongoing corporate commitment to restrict
Mature-rated video game sales to minors with the Entertainment Software Ratings Board (ESRB) to provide age-appropriate
information and content information regarding video games. The key to this effort is RespectTheRatings.com, which is a
detailed website that provides parents and concerned adults with an explanation of the ESRB rating system resources for
monitoring game play and an informative gaming 101 section. In addition, ESRB ratings information is provided to customers at
all 3,800 U.S. GameStop and EB Games stores through in-store signage and ratings information in circulars and
promotional vehicles.
a nationwide public education and awareness campaign
Ratings
Respect the