Energizer 2013 Annual Report Download - page 4

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PAGE 2
ENERGIZER HOLDINGS, INC. 2013 ANNUAL REPORT
Fiscal 2013 was another very successful year for Energizer Holdings. Adjusted earnings
per share hit a record $6.96, increasing 12% over the previous scal year. In addition, this
marked the second consecutive year of double-digit adjusted earnings per share growth.
Furthermore, free cash ow from operations also set a record, totaling $659 million, up
an impressive 27% over the prior-year level. ese performance records were achieved in
spite of major challenges such as unprecedented competitive activity, soft category volume
dynamics and currency headwinds.
Our continued strong nancial performance is attributable, in large part, to our focus
on enhancing shareholder value. We believe four key pillars serve as the foundation for
our continued success:
• Investing in Successful Innovation
• Broadening our Personal Care Product Portfolio
• Optimizing our Cost and Operating Structure
• Maximizing Free Cash Flow
Innovation is vital to achieving our mission of delivering solutions to our consumers and
trade customers better than anyone else. is is perhaps best exemplied by our continued
expansion and growth of the Schick Hydro® razor and blade shaving platform. Fiscal 2013
saw the continued build-out of this innovation with the introduction of Hydro® disposable
razors in the U.S. and Western Europe, as well as with the continued rollout of Schick
Hydro Silk® razors and blades for women. e Hydro® franchise grew more than 20% in
scal year 2013, approaching a quarter of a billion dollars in global annual net sales. We
continue to seek innovation across our portfolio.
Broadening our Personal Care Product Portfolio is achieved through the acquisition of
new businesses and strategically entering new categories. On the acquisition front, we
entered the Personal Care space in 2003 with our acquisition of Schick Wilkinson Sword.
And then in 2008, we more than doubled our presence with the acquisition of Playtex,
To Our Shareholders,
Ward M. Klein Chief Executive Ofcer
2013
2012
2011
2010
2009
2013
2012
2011
2010
2009
$659
$6.96
$521
$6.20
$315
$5.20
$544
$5.60
$350
$5.06
FREE CASH FLOW
in millions
DILUTED EARNINGS PER
SHARE – ADJUSTED (NON-GAAP)