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PART I
Item 1. Business.
General
Energizer Holdings, Inc., incorporated in Missouri in 1999, is one of the world's largest manufacturers and marketers of
primary batteries, portable lighting and personal care products in the wet shave, skin care, feminine care and infant care
categories. On April 1, 2000, all of the outstanding shares of common stock of Energizer were distributed in a tax-free spin-off
to shareholders of Ralston Purina Company.
Energizer is the successor to over 100 years of expertise in the battery and portable lighting products industry. Its brand
names Energizer and Eveready have worldwide recognition for quality and dependability, and are marketed and sold
throughout the world.
On March 28, 2003, we completed the acquisition of the Schick-Wilkinson Sword (SWS) business from Pfizer, Inc. SWS is
the second largest manufacturer and marketer of men's and women's wet shave products in the world. Our portfolio of wet
shave products include: Hydro Silk, Quattro for Women, Intuition, Lady Protector and Silk Effects Plus women's shaving
systems and Hydro, Quattro and Protector men's shaving systems, as well as the Hydro, Quattro, Xtreme 3, and Slim Twin/
Exacta disposables. SWS has over 75 years of history in the shaving products industry with a reputation for high quality and
innovation in shaving technology. SWS products are sold throughout the world.
At the beginning of fiscal 2008, we completed the acquisition of all of the outstanding stock of Playtex Products, Inc.
(Playtex), a leading manufacturer and marketer of well-recognized branded consumer products in North America. Its portfolio
of products include Playtex feminine care products, Playtex infant care products, Diaper Genie diaper disposal systems, Wet
Ones pre-moistened wipes, Banana Boat and Hawaiian Tropic sun care products, and Playtex household gloves.
On June 5, 2009, we completed the acquisition of the Edge and Skintimate shave preparation brands from S.C. Johnson &
Son, Inc. (SCJ). This added U.S. market leading shave preparation brands to our existing wet shave product portfolio.
On November 23, 2010, we completed the acquisition of American Safety Razor, LLC (“ASR”), as we acquired
substantially all of the assets of ASR, and assumed substantially all of the liabilities of ASR and its U.S. subsidiaries, for a cash
purchase price of $301 million. ASR, founded in 1875, is the leading global manufacturer of private label/value wet shaving
razors and blades, and industrial and specialty blades.
On October 23, 2013, we completed the acquisition of the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene
brands in the U.S., Canada and the Caribbean from McNeil PPC, Inc. and Johnson & Johnson, Inc., members of the Johnson &
Johnson Family of Consumer Companies, for a cash purchase price of $185 million.
Our subsidiaries operate a number of manufacturing and packaging facilities in multiple countries, as listed in Item 2
below, and as of September 30, 2013, employed approximately 13,000 colleagues worldwide.
When we use the terms “Energizer,” the “Company,” “we,” “us” or “our” in this Annual Report on Form 10-K, we mean
Energizer Holdings, Inc. and its subsidiaries on a consolidated basis, unless we state or the context implies otherwise.
We use Energizer, Schick, Wilkinson Sword, Playtex, Edge, Skintimate, Personna, Stayfree, Carefree and o.b. and the
Energizer, Schick, Wilkinson Sword, Playtex, Edge and Skintimate logos as our trademarks or those of our subsidiaries.
Product names appearing throughout in italics are trademarks of Energizer Holdings, Inc. or its subsidiaries. This Annual
Report on Form 10-K also may refer to brand names, trademarks, service marks and trade names of other companies and
organizations, and these brand names, trademarks, service marks and trade names are the property of their respective owners.
Unless we indicate otherwise, we base the information concerning our industry contained or incorporated by reference
herein on our general knowledge of and expectations concerning the industry. Our market position, market share and industry
market size is based on our estimates using our internal data and estimates, based on data from various industry analyses, our
internal research and adjustments and assumptions that we believe to be reasonable. We have not independently verified data
from industry analyses and cannot guarantee their accuracy or completeness. In addition, we believe that data regarding the
industry, market size and our market position and market share within such industry provide general guidance but are inherently
imprecise. Further, our estimates and assumptions involve risks and uncertainties and are subject to change based on various
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