EasyJet 2009 Annual Report Download - page 9

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Annual report and accounts 200907 easyJet plc
q
Overview
Business review
Governance
Accounts
Other information
easyJet people make the difference
Strategic KPIs
1
3
SAFETY IS OUR
NO.1 PRIORITY
g
We will never compromise our commitment
to safety, which is always the rst priority for
all of our people.
DEVELOP A WINNING
CUSTOMER PROPOSITION
On time
performance* %
79.5%
75.4%
76.7%
090807
88.8%
89.5%
91.4%
090807
Likely to recommend
%
*Arrival within 15 minutes of scheduled arrival time.
We are continuing to rene our winning
proposition to a wide range of business
and leisure customers.
2
DELIVER LOW COST AND
MAXIMISE MARGINS
4
Revenue
per seat
50.47
45.51
40.42
34.37
29.49
26.55
0.83
2.37
4.30
090807
Cost ex fuel
per seat
090807
Profit before
tax per seat*
090807
*Underlying.
*
BUILD EUROPES No.1 AIR
TRANSPORT NETWORK
Airports where we are
No.1 or No.2 airline
18
09
16
08
15
07
Presence on top 100 routes
(ranked by primary airport)
11
Vueling
SAS
12
Air Berlin
15
Iberia
16
Alitalia
19
Air France-KLM
23
Lufthansa-Swiss
27
BA
29
Ryanair
36
easyJet
45
Non-primary airports
Number of market pairs operated
between two primary airports
We are focusing on improving our routes,
slots and bases to build on our leading
presence across Europe.
We are improving revenue and managing
costs in order to enhance our reputation as
Europe’s most efficient airline.