EasyJet 2009 Annual Report Download - page 8

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06 easyJet plc Annual report and accounts 2009
q
We believe people make
the difference. It’s through
the efforts of all our people
to deliver our four strategic
priorities that we will realise
our vision: to become the
best low fares airline in
the world.
BUSINESS REVIEW
STRATEGY AND KPIS
Financial KPIs
+12.9%
Total revenue
£ million
(64.5)%
Profit before tax
(underlying) £ million
(14.6)%
Earnings per share
(basic) pence
(42.6)%
Cash flow from
operations £ million
(1.3)PPT
Return on equity
%
+8.9PPT
Gearing
%
1,341
05 07 08 0906
1,620
1,787
2,363
2,667
14.8
05 06
23.2
07
36.6
08
19.8
09
16.9
221
05 06
222
07
261
08
292
09
168
7.1
05 06
10.1
07
14.3
08
6.8
09
5.5
32.5
05 06
31.0
07
20.4
08
28.7
09
37.6
08 0905
83
06
129
07
191
123
44