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30 easyJet plc Annual report and accounts 2009
q
CORPORATE RESPONSIBILITY
Safety is our No.1 priority and a clear imperative
for every airline, including easyJet. We recognise
the risks associated with operating an airline and
work tirelessly to ensure the safety of our customers,
our people and our shareholders’ investments.
At easyJet we believe people make the difference;
by treating our people well, they will be more
customer-focused and better represent the easyJet
brand – and that in turn will drive greater customer
satisfaction.
In order for aviation to have a long-term future, we
must minimise our environmental impact, ensure
that environmental impacts and the evolving
regulatory environment are considered in all key
business decisions and continue to invest in a eet
of young and fuel-efcient aircraft.
Safety and our customer proposition are key
strategic priorities and are covered in detail on
pages 8 to 9 and 12 to 13 of this publication and
therefore this Corporate Responsibility report
focuses on our approach to people and
environmental management.
People
Our business is only as good as the people that
we recruit, train and retain. Our people strategy
is underpinned by the cornerstones of talent,
engagement and organisational design and aims
to ensure that, through strong leadership, we have
the right skills in the right place at the right time,
thereby creating an environment where people
perform better for us than they would for anyone
else. We recognise that having the right skills,
experience and culture directly inuences our
performance across all of our strategic objectives.
Our ethos is expressed through ve values: safety
(our No.1 priority – no compromises), teamwork
(we’ll get there faster together), pioneering
(breaking the mould tond new ways and new
opportunities), passionate (we’re ambitious to be
the best we can be) and integrity (we mean what
we say, and do it!).
Recruitment
Our employer brand remains a key strength
– we received over 45,000 hits on our website
for opportunities which resulted in over 20,000
applications; the quality of these applications was
high and continues to ensure that we have buoyant
holding pools from which to source our
future employees.
We continue to focus on recruiting crew that live
and breathe our values and have, for the past few
years, changed the emphasis of our employment
model to match the seasonal peaks of our business.
We recruited 672 cabin crew in the year; our
strategy to employ onxed term contracts and
invite people back year after year enables us to
manage our businessexibly whilst maintaining
our high standard of operation. We also operated
The
big 5
Our values:
Our employees are
driven by our core
values of safety,
teamwork, pioneering,
passionate and integrity.
Corporate responsibility and
how we operate underpins our
long-term prospects and our
future financial performance.
Safety, customer satisfaction,
people and the environment all
matter to our business.