Comcast 2010 Annual Report Download - page 14

Table of Contents
NBC Owned Local Television Stations
NBCUniversal owns and operates 10 affiliated local television stations, which collectively reached approximately 31 million U.S.
television households, representing approximately 27% of all U.S. television households, as of December 31, 2010. The table
below presents a summary of the NBC affiliated local television stations owned and operated by NBCUniversal.
DMA Served Station General Market Rank
New York, NY WNBC
1
Los Angeles, CA
KNBC
2
Chicago, IL
WMAQ
3
Philadelphia, PA
WCAU
4
Dallas
-
Fort Worth, TX
KXAS
5
San Francisco-Oakland-San Jose, CA KNTV
6
Washington, D.C. WRC
9
Miami-Ft. Lauderdale, FL WTVJ
16
San Diego, CA
KNSD
28
Hartford, CT
WVIT
30
(a)
Designated market area (“DMA”) served is defined by Nielsen Media Research as a geographic market for the sale of national spot and local advertising time.
(b)
General market rank is as of December 31, 2010 and is based on the relative size of the DMA among the 210 generally recognized DMAs in the United States based on
Nielsen estimates for the 2010-2011 season.
(c)
Owned through a joint venture with LIN TV Corp.
Comcast 2010 Annual Report on Form 10-K
10
NBC Network
The NBC Network’s programs reach viewers in virtually all
U.S. television households through more than 200 affiliated
stations across the United States. NBCUniversal owns and
operates 10 NBC affiliated local broadcast television stations.
In addition, NBCUniversal operates various websites that
extend its brands and content online.
The NBC Network produces its own programs or acquires
broadcast rights from third parties. Its broadcast television
production studio creates and produces original content,
including scripted and unscripted series, talk shows and
digital media projects that are sold to broadcast networks,
cable networks, local television stations and other media
platforms owned by NBCUniversal and third parties. It also
produces “first-run” syndicated shows, which are programs
for initial exhibition on local television stations in the United
States on a market-by-market basis, without prior exhibition
on a network.
NBCUniversal distributes the content it produces to all forms
of television and digital media platforms, including broadcast,
cable and pay television networks and through home video
and various digital formats, both in the United States and
internationally. In the United States, it currently distributes
some of its programs after their exhibition on a broadcast
network, as well as older television programs from its library,
to its owned local television stations and cable networks in
the off-network syndication market. NBCUniversal’s television
library consists of rights of varying nature to more than
100,000 episodes of popular television content, including
current and classic titles, non-scripted programming, sports,
news, long- and short-form programming and locally
produced programming from around the world. NBCUniversal
also has various contractual commitments for the licensing of
rights for multiyear programming, including sports
programming rights with the National Football League (“NFL”)
and the Olympics in 2012.
(a) (b)
(c)
(c)