Comcast 2010 Annual Report Download - page 13

Table of Contents
NBCUniversal
As a result of the NBCUniversal transaction, NBCUniversal has become a consolidated subsidiary of ours. Below is a summary of
NBCUniversal’s businesses prior to the closing of the transaction.
Cable Networks
NBCUniversal’
s cable networks business operates a diversified portfolio of 11 national cable programming networks, more than 60
international channels, and digital media properties consisting primarily of brand-
aligned and other websites. The table below
presents a summary of NBCUniversal’s national cable programming networks.
Programming Network
Approximate
U.S. Subscribers at
December 31, 2010
(in millions) Description of Programming
USA Network
100
General entertainment
SyFy
98
Imagination-based entertainment
CNBC
98
Business and financial news
MSNBC
95
24 hour news
Bravo
94
Entertainment, culture and arts
Oxygen
76
Women
’
s interests
Chiller
41
Horror and suspense
CNBC World
39
Global financial news
Sleuth
37
Crime, mystery and suspense
mun2
36
Diverse, youth-oriented entertainment for
bicultural Latinos
Universal HD
22
HD general entertainment programming
(a)
Subscriber data based on The Nielsen Company’
s January 2011 report, which covers that period from December 15, 2010 through December 21, 2010, except for
Universal HD, which was derived from information provided by multichannel video providers.
9
Comcast 2010 Annual Report on Form 10-
K
(a)
NBCUniversal’s cable networks business develops its own
programs or acquires rights from third parties.
NBCUniversal’s cable networks business also has a
production studio, which creates and produces original
content for cable television and other media platforms, both
for NBCUniversal’s cable programming networks and those
of third parties. NBCUniversal distributes this content to all
forms of television and digital media platforms, including
broadcast, cable and pay television networks and through
home video and various digital formats, both in the United
States and internationally.
Revenue from NBCUniversal’s cable networks business
consists primarily of (i) distribution revenue from multichannel
video providers and advertising revenue from the sale of
commercial time on its cable programming networks and
related digital media properties and (ii) cable television
production revenue, which includes content licensing and
other revenue generated from the exploitation of its owned
programming in the United States and internationally, as well
as revenue from the sale of its owned programming on
standard-definition digital video discs and Blu-ray discs
(together, “DVDs”), through digital media platforms and from
the licensing of its brands for consumer products.
Broadcast Networks
NBCUniversal operates the NBC and Telemundo broadcast
networks, which together serve audiences and advertisers in
all 50 states, including the largest U.S. metropolitan areas.
NBCUniversal’s broadcast networks business also includes
its owned and operated NBC and Telemundo local television
stations, its television production operations and its related
digital media properties. Revenue from the broadcast
networks consists primarily of (i) advertising revenue from the
sale of commercial time on broadcast networks, owned local
television stations and related digital media properties and
(ii) broadcast television production revenue, which includes
content licensing and other revenue generated from the
exploitation of its owned programming in the United States
and internationally, as well as revenue from the sale of its
owned programming on DVDs, through digital media
platforms and from the licensing of its brands for consumer
products. In the past, NBCUniversal typically realized in-kind
value for retransmission rights of its owned local television
stations in the form of more attractive distribution terms for its
cable programming networks. Market trends are moving
toward direct monetary compensation for these
retransmission rights.