CarMax 2002 Annual Report Download - page 8
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Please find page 8 of the 2002 CarMax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Circuit City became one of the nation’s leading specialty retailers by creating high-service superstores
where consumers could learn about and purchase exciting and entertaining consumer electronics
technologies. In recent years, we have seen significant changes in our segment’s merchandise mix
so that today, we must fulfill the consumer’s need for familiar, lower-priced products, while also
introducing them to an expanding selection of digital products that offer new capabilities and a
better in-home experience. The changes in the product mix have brought changes in the competitive
landscape and in consumer shopping habits and preferences.
In response, we have initiated substantial changes to meet the demands of today’s consumer,
reinforcing Circuit City’s differentiated position as the industry’s high-service consumer electronics
superstore. We are focusing significant attention on:
●Providing the best sales assistance possible.
●Merchandise selection and presentation.
●Increasing traffic through effective marketing programs.
SUPERIOR
CUSTOMER SERVICE
TM