Capital One 2000 Annual Report Download - page 3

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SINCE ITS INITIAL PUBLIC OFFERING IN 1994,
CAPITAL ONE FINANCIAL CORPORATION HAS
BEEN ONE OF THE FASTEST-GROWING, MOST
PROFITABLE COMPANIES IN THE UNITED STATES.
A leader in the direct marketing of credit cards and
other financial services, Capital One has 34 million
customers, one of the world’s largest consumer fran-
chises. The Company’s proprietary information-based
strategy (IBS) enables it to test ideas before rolling
them out and to tailor the terms of each account to
each customer’s needs and preferences. With IBS, the
Company has created innovative products and ser-
vices that have reduced its financial risk while deliver-
ing superior value to consumers. A holding company
based in Falls Church, Virginia, Capital One Financial
Corporation operates through two principal sub-
sidiaries, Capital One Bank and Capital One, F.S.B. Its
common stock trades on the New York Stock
Exchange under the symbol COF.