Capital One 2000 Annual Report Download - page 21

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e stayed in test-pilot
mode on the Internet for
18 months. A year after our take-
off, we’re Number One.
W
Charting The Right Course On The
nternet
with one more
stream of data
for marketing,
innovation and
risk management.
Online service
gives Capital One
customers the
power to track their
spending, pay-
ments, balances
and credit limits,
features they can
use to manage
their cash flow. As
they check their
accounts online,
we can offer them
other products
and services.
The credit card,
our flagship product,
is the currency of
the Internet. It is
used in nearly every
online purchase.
With our powerful
information tech-
nology, we can pro-
cess an online ap-
plication, customize
credit terms and
issue an account
number in seconds.
And the Internet
channel provides us
one million accounts
and were providing
service online to
more than two
million customers.
Capital One is well
situated to benefit
from the evolution
of the Internet. Our
information-based
strategy and our
strengths in infor-
mation technology
are major competi-
tive advantages
online.
During the fourth
quarter of 2000,
capitalone.com had
more visitors than
any other financial
services Web site.
Consumers surfing
the Internet for the
best deals in finan-
cial services were
attracted to Capital
One because of
its low prices and
high-quality prod-
ucts. By year-end,
we had originated
Online we can market
in real time.