Capital One 2000 Annual Report Download - page 14

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Capital One’s international loan portfolio now stands at
$3 billion, and the world’s rising demand for affordable,
flexible and convenient credit presents a huge opportu-
nity for further growth. In the U.K., where we began mar-
keting our products in 1996, we have transformed con-
sumer credit by using data and technology to customize
each account. Capital One now has 2,000 associates in
Nottingham, and as our business has grown, we have
gained recognition as one of the country’s most desir-
able employers.
Building a global business is a long-term proposi-
tion, and we expect to enter some countries by joining
hands with a local company. In South Africa, for
instance, we are marketing our products and services
with Nedcor®, which serves many segments of the
financial services market.
Our experience strongly suggests that our infor-
mation-based strategy (IBS) has great export potential.
The extraordinary adaptability of IBS allows us to design
desirable, profitable products for a multitude of cultures
and market conditions.
ur strategy has interconti-
nental range. We serve cus-
tomers in the U.K., France,
Canada and South Africa, and we’re
exploring elsewhere.
O