Audi 2008 Annual Report Download - page 58

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3 x VORSPRUNG IN
3 min.
AWARD-WINNING
More than 90 awards worldwide paved the Audi brand’s road to
success in 2008. The year kicked off with the reader poll staged by
the trade magazine auto motor und sport, which saw four Audi mod-
els – Audi A3, A4, A6 and R8 – finish top of their respective cate-
gories (issue 4/2008). In the Chinese edition, the Audi A6L and
Audi Q7 were also voted “Best Cars” in addition to the R8 (issue
2/2008). The Audi A4, A6 and R8 were all winners of the 2008 Auto
Trophy awarded by Auto Zeitung (issue 25/2008). The Audi A4 was
also voted “Auto 1 of Europe” by the readers of Auto Bild (issue
10/2008). The Audi Q5 received the Golden Steering Wheel (Bild am
Sonntag, issue 45/2008) in December, having already picked up the
“Euro Car Body Award” for its innovative body (October 23, 2008).
AUDI AG also won the coveted “Yellow Angel” from ADAC’s
“AutoMarxX” image and brand study (ADACmotorwelt, 2/2008)
and the J.D. Power Asia Pacific 2008 China Sales Satisfaction Index
(SSI) StudySM (August 28, 2008).
02
Audi boss Rupert Stadler receives the coveted
Golden Steering Wheel for the Audi Q5.
One of many new models in 2008:
the Audi A4 Avant*.
NEW PRODUCTS
The Audi model family grew significantly in 2008: New addi-
tions were the TT TDI, TTS Coupé and Roadster, A3 Cabriolet,
S3 Sportback, Audi Q5 and Audi Q7 V12 TDI. Successor models
to the Audi A4 Avant, the sporty S versions of the A4 and the
Audi RS 6 were also presented. The A3 and A6 core model series
with their numerous sporty derivatives also underwent extensive
model update measures.*
01
AUDI CONCEPT CARS 2008
In 2008, the Audi brand again produced some fascinat-
ing and visionary autos, starting with the Audi R8 TDI
Le Mans, a high-performance road machine. Next, the
elegant and powerful Audi Q7 V12 TDI coastline made
its debut in Geneva. In May 2008, the A3 TDI clubsport
quattro made a confident showing at the 27th Wörther-
see Tour. In exhibiting the Audi A4 TDI concept e and
the A1 Sportback concept show car at the Paris
Motor Show, AUDI AG demonstrated a new
approach to efficiency, dynamism and
driving pleasure.
54
Photos: AUDI AG
03
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//////////////////////////////////////////////////////////////////////////////
Smallest Audi: The A1 Sportback con-
cept show car was unveiled at the Paris
Motor Show.
* Fuel consumption and emission figures at the end of the Annual Report.