Audi 2008 Annual Report Download - page 187

168
Anticipated financial performance
In view of the expected decrease in deliveries, revenue in 2009 will likewise not be able to match
last year’s figure. However, the ongoing productivity and process improvements already made in
conjunction with disciplined cost management will lessen the expected impact a cyclical fall in
demand will have on earnings.
Anticipated financial position
In the current fiscal year, the Audi Group will once again be able to finance outgoings internally.
There remains no need for external sources of financing. All Group companies are assured the
necessary liquidity through the Group’s own cash pool. Cash used in investing activities will be
slightly below the previous year’s high level in spite of the continuing, long-term model initia-
tive. The Audi Group’s net liquidity will remain high.
Capital investments
Even in the extremely difficult current economic environment, the Audi Group will continue to
press ahead with all necessary product and structural investments.
These plans focus on customer-driven additions to the model and engine range, on the expan-
sion of development and production structures necessitated by these, on improving the produc-
tivity and quality of process chains, and on strengthening customer loyalty. All investment
measures share the common objective of strengthening the Audi Group’s market position sus-
tainably through a forward-looking model and brand strategy.
Systematic investment management ensures that all investment projects are carried out to the
Audi Group’s high quality standards and according to schedule.
Anticipated development of the workforce
Compared to the past fiscal year, the size of the workforce will remain largely unchanged
in 2009.
Opportunities for future development
Opportunities for the Audi Group’s future development are offered by forward-looking strate-
gies and measures designed to assure the Company’s sustainable, profitable growth.
Systematic renewal and expansion of the product portfolio is of exceptional significance here.
After 17 product launches in 2008 alone, the model initiative will continue seamlessly in the
2009 fiscal year with major market launches such as the Audi A5 Cabriolet and S5 Cabriolet,
and the highly sporty versions Audi S4 Sedan and Audi S4 Avant.
Further increasing the Company’s market share in key sales markets remains an important ob-
jective for 2009. Alongside launching diesel technology in the North American markets, the
focus will be on extending the exclusive Audi dealer and service network, and more concertedly
tailoring the range of vehicles available in burgeoning markets such as India, China and Russia
to local requirements.