Audi 2008 Annual Report Download - page 173

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The Audi brand was able to maintain the growth of recent years in Eastern Europe. For example,
in Russia – the region’s key market – 17,076 (15,007) vehicles were handed over to customers,
an increase of 13.8 percent.
The Audi brand also achieved high growth rates again in the Asia-Pacific region. In China (includ-
ing Hong Kong), the largest foreign market, the 17.3 percent increase in deliveries to 119,598
(101,996) vehicles easily outstripped the performance of that market as a whole. Disregarding
sales in Hong Kong, the Audi brand delivered 118,118 (100,888) cars. The brand with the four
rings was thus able to cement its leading position in the Chinese premium segment once again
last year.
The U.S. auto market was particularly hit by spillover from the financial crisis during the period
under review. Even though overall demand tumbled by 18.0 percent, the Audi brand was very
successful in keeping the downturn in deliveries disproportionately small to 6.1 percent, selling
a total of 87,760 (93,506) units. The advent over the course of this year of the new Audi Q5 and
the ultra-efficient diesel technology is expected to provide vital stimuli for demand in the United
States.
DELIVERIES TO CUSTOMERS BY MODEL
2008 2007
Audi A3 59,183 71,701
Audi A3 Sportback 150,221 159,148
Audi A3 Cabriolet 13,678 156
Audi TT Coupé 32,003 38,745
Audi TT Roadster 11,817 13,026
Audi A4 Sedan 207,830 157,258
Audi A4 Avant 142,046 136,135
Audi A4 Cabriolet 16,399 23,819
Audi RS 4 Sedan 321 2,408
Audi RS 4 Avant 333 2,193
Audi RS 4 Cabriolet 201 704
Audi A5 Coupé 54,272 18,553
Audi Q5 9,034 –
Audi A6 Sedan 150,589 149,026
Audi A6 Avant 55,400 69,567
Audi A6 allroad quattro 11,289 15,622
Audi RS 6 Sedan 452 –
Audi RS 6 Avant 3,320 –
Audi Q7 59,458 81,775
Audi A8 20,159 21,362
Audi R8 5,016 2,952
Internal vehicles before launch 448 1
Total, Audi brand 1,003,469 964,151
Lamborghini Gallardo 1,844 1,793
Lamborghini Murciélago 586 613
Total, Lamborghini brand 2,430 2,406
Other Volkswagen Group brands 217,607 234,144
Total, Group 1,223,506 1,200,701
A3 car line
The market launch of the new Audi A3 Cabriolet in the early part of last year marked the intro-
duction of another attractive model to the Audi A3 car line. In addition, the ultra-sporty Audi S3
has for the first time been available in a Sportback version since July. Again in July, the Company
unveiled the Audi A3 and A3 Sportback models featuring an even more expressive exterior de-
sign and numerous new technological features. Thanks to further improvements in engine tech-
nology, average fuel efficiency was improved by 15 percent compared with the previous model.
Furthermore, the Audi A3 1.9 TDI e with powerful 77 kW (105 hp) engine offers customers
particular efficiency. Its combined-cycle fuel consumption is an excellent 4.5 liters of diesel per
100 kilometers, which equates to CO2 emissions of just 119 g/km. A total of 223,082