Audi 2008 Annual Report Download - page 49

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04
01 Even the service garage
sparkles at Deaoda in Beijing.
02 This emporium offers much
more than just cars.
03 Customers can also make
use of the time to get their
hair done.
04 Air fresheners, seat covers,
good-luck dragons: all
available at the accessories
supermarket.
happy to stick around for quite some
time, be it to catch the end of a movie
or to challenge someone to a rematch
of billiards – long after their car has
been serviced.”
If a customer doesn’t want to wait at
Deaoda, he is given a complimentary
mass-transit pass. A collect and return
service in roomy chauffeur-driven A6L
sedans is also available to customers.
Deaoda is open from 7:30 a.m. to
6:00 p.m., seven days a week. In an
aspiring economic power such as China,
there is simply no time for days off.
Service personnel remind customers
of upcoming appointments by text
message. Shi Guiyuan has 30,000
addresses of existing and potential
customers. 20,000 come regularly
to have their vehicles serviced or sim-
ply to while away the time. They
appreciate the inviting atmosphere,
the chance to find out about new
models and enjoy dreams of increas-
ing prosperity.
For many customers, their first en-
counter with their new Audi is a truly
special experience. Until recently,
more than a few of them had been
getting around on just two wheels; for
others, first automotive experiences
were spent in meagerly equipped
compact cars. The “Audi experience” is
terra incognita for them. Therefore,