Audi 2008 Annual Report Download - page 12

INNOVATIVE EMPLOYER
AT HOME IN THE WORLD
PRODUCTS AND AWARDS
AUDI EVENTS
HIGH-TECH DEVELOPMENTS
TRIUMPHS IN MOTORSPORT
ARCHITECTURE, SPORTS, MUSIC
VORSPRUNG FOR ALL ETERNITY124
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23 x VORSPRUNG IN
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CONTENTS
CONTENTS
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Experience these stories in fascinating audio
Experience these stories in fascinating audio
and video formats
and video formats
www.audi.com/ar2008
www.audi.com/ar2008
ANNUAL REPORT ONLINE
ANNUAL REPORT ONLINE
SUCCESS
SUCCESS
125
125
Fuel consumption and emission figures
Fuel consumption and emission figures
232
232
Audi Group Finances 2008
Audi Group Finances 2008
Beyond the limits
Beyond the limits
There is no final frontier for extreme ath-
There is no final frontier for extreme ath-
letes, looking for answers to life’s questions
letes, looking for answers to life’s questions
EXTREME
EXTREME
EXPERIENCE
EXPERIENCE
78
78
Haute couture for the soul
Haute couture for the soul
Customization reigns: quattro GmbH turns
Customization reigns: quattro GmbH turns
production vehicles into unique specimens
production vehicles into unique specimens
INGENUITY
INGENUITY
82
82
Good vibrations
Good vibrations
A road trip across the United States on the
A road trip across the United States on the
trail of blues, country and rock ’n’ roll
trail of blues, country and rock ’n’ roll
CULT ICON
CULT ICON
86
86
Triumphant TDI
Triumphant TDI
The TDI passed the ultimate efficiency test
The TDI passed the ultimate efficiency test
in the Audi Mileage Marathon
in the Audi Mileage Marathon
EFFICIENCY
EFFICIENCY
92
92
Making our own luck
Making our own luck
24 hours of hard racing at Le Mans showed
24 hours of hard racing at Le Mans showed
that teamwork is the key to success
that teamwork is the key to success
PERFECTION
PERFECTION
94
94
In-house ecosystem
In-house ecosystem
Star architects create a new and green
Star architects create a new and green
generation of skyscrapers
generation of skyscrapers
SUSTAINABILITY
SUSTAINABILITY
98
98
Tracing history in Sant’Agata
Tracing history in Sant’Agata
The pulse of the community in the home of
The pulse of the community in the home of
Lamborghini beats for and with the brand
Lamborghini beats for and with the brand
PRIDE
PRIDE
102
102
In the land of ideas
In the land of ideas
Audi designers create tomorrow’s vehicle
Audi designers create tomorrow’s vehicle
concepts in Munich and L.A.
concepts in Munich and L.A.
IMAGINATION
IMAGINATION
108
108
100 years of Audi
100 years of Audi
An excursion through the exciting history of
An excursion through the exciting history of
the Audi brand
the Audi brand
ORIGINS
ORIGINS
114
114
Opportunities in crisis
Opportunities in crisis
Audi CFO Axel Strotbek meets with eco-
Audi CFO Axel Strotbek meets with eco-
nomics professor Max Otte
nomics professor Max Otte
FORESIGHT
FORESIGHT
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