Audi 2008 Annual Report Download - page 21

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2 x VORSPRUNG IN
2 min.
01
ATTRACTIVE
EMPLOYER
AUDI AG is the employer of
choice among German stu-
dents. In high-profile em-
ployer rankings compiled
by the market research in-
stitute Universum (“The
Universum German Stu-
dent Survey,” 5/2008) and
the Berlin trendence Insti-
tute (“The German Student
Barometer – Business und
Engineering Edition,”
8/2008), engineering
students voted the com-
pany their most preferred
employer for the first time
in 2008. In September
2008, the company took
the opportunity to say
thank you to its employees,
and their families and
friends: Over 130,000 visi-
tors flocked to the Family
Day in Ingolstadt.
02
EUROPEAN INVENTOR OF THE YEAR
AWARD AND THINKERS AWARD
In pioneering the Audi Space Frame (ASF), the Audi brand
has redefined the benchmark for the key automotive technol-
ogy of lightweight aluminum construction. In May 2008, the
European Patent Office presented AUDI AG with the title of
European Inventor of the Year for this technology (May 6,
2008). An ASF vehicle body is not only stronger and safer
than its steel counterpart; it also makes the car much lighter
and consequently more fuel-efficient. But this prestigious
award is just one indication of the company’s innovative
prowess. For the fifth successive year, the AUDI AG sugges-
tions scheme was voted the best in the automotive industry
by the Deutsches Institut für Betriebswirtschaft (dib). The
dib’s “Thinkers Award” honored the innovative networking of
ideas management and Continuous Improvement Process
methods (March 13, 2008).
Popular: The Family
Day invited even
the youngest visitors
to take their
first driving lesson.
Photos: AUDI AG
17
Prestigious award:
AUDI AG is the
European Inventor
of the Year.