Audi 2008 Annual Report Download - page 188
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169
Management Report
128 Business and underlying
situation
157 Financial performance
159 Net worth
160 Financial position
160 Report on post-balance sheet
date events
161 Risk report
165 Report on expected
developments
165 Anticipated development of
the economic environment
166 Anticipated development of
the Audi Group
169 Disclaimer
Overall assessment of anticipated future developments
As a result of having destabilized markets worldwide, the financial crisis has now spread to the
real economy. 2009 will probably be the most difficult year in the history of the automotive
industry. The Audi Group itself will not be able to resist the pull of this trend.
However, thanks to its strategy of sustained, profitable growth in recent years, the Audi Group
has established a sound basis and, thanks to a fresh, attractive product range and a highly moti-
vated workforce that identifies closely with the Company, it believes it is well equipped to tackle
the challenges that lie ahead. Moreover, corrective action was taken promptly in an effort to
lessen the anticipated impact of a cyclical downturn in demand on earnings.
The Audi Group expects that, following a marked downturn in the global economy in 2009,
markets will stabilize in 2010. This development is also anticipated to have a positive effect on
the Company’s key performance indicators.
DISCLAIMER
The Management Report contains forward-looking statements relating to anticipated develop-
ments. These statements are based upon current assessments and are by their very nature sub-
ject to risks and uncertainties. Actual outcomes may differ from those predicted in these state-
ments.