Audi 2008 Annual Report Download - page 40
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 |
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YELLOW
The color of the sun conveys optimism and cheerfulness. But yel-
low also kindles negative associations like deceit, envy, anger,
disease – especially when combined with black. The imperial color
in Asia, it also carries positive connotations of wisdom and dignity.
It’s the car color of choice for the bold owner of a small vehicle
who wants to attract attention.
RED
The only color that counts among the 100 most important words
in nearly all of the world’s languages. Symbolizing energy and pas-
sion, it increases the heart rate and breathing. A universal warn-
ing signal. In China, it’s also the color of good luck. A popular
car color in the 1990s before almost disappearing, it is making a
comeback. Conveys athleticism and impulsiveness.