Audi 2008 Annual Report Download - page 116

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3 x VORSPRUNG IN
3 min.
“TALK OF THE
TOWN” – AUDI Q5
To kick off an exclusive debut
tour of Germany, the Audi Q5
put in a guest appearance at the
new Audi terminal in Munich in
October 2008. In a new spectac-
ular departure, elaborate holo-
gram technology was used to
present the sporty SUV in virtual
reality to the audience of some
400. The musical highlight of
the gala event was a perform-
ance by the British funk and soul
band Jamiroquai.
113
01 NEW AUDI FORUM INGOLSTADT
AUDI AG’s visual identity has gotten a new look: The Audi
Forum Ingolstadt reopened to customers and visitors in
March 2008 after the completion of remodeling work in
record time – just 10 weeks. The new car collection center,
museum, factory tours, catering, independent cinema,
events and service facilities create an even more exclusive
world of experience. The new premises have a stunning
black and white design, in keeping with the updated Audi
showroom concept.
02
03
CAR VERSUS SKIER
An extraordinary race took place in winter 2008 between
the Audi S5 and the French Alpine skier and Olympic
champion Antoine Dénériaz. The S5, piloted by Audi
factory driver Alexandre Prémat, took up the challenge of
driving down a ski slope in Val d’Isère on ordinary tires.
The Audi S5*, with its 260 kW (354 hp) and quattro all-
wheel drive, mastered the slope safely and with poise,
demonstrating extraordinary strength – and particularly
excelled at driving back uphill!
Photos: AUDI AG
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* Fuel consumption and emission figures at the end of the Annual Report.