Audi 2008 Annual Report Download - page 11

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7
///////
///////////////////////////////////////////////////////////////////////////////
CONTENTS
CHARACTER
Three different covers –
one Audi Annual Report.
Whether Audi Q5, R8 V10
or A5 Cabriolet: Each
model has its very own
character – expressed
slightly differently de-
pending on color. The
Audi 2008 Annual Report
is published with three
different covers, each
featuring one of these
brand-new models.*
Reality and illusion
DTM pro and professional gamer compete on
the Nordschleife and the game console
DEVOTION
12
The lightness of being
Audi sets standards worldwide with its inno-
vations in automotive lightweight design
PIONEERING
SPIRIT
18
“Our design is like a fingerprint”
Audi boss Rupert Stadler meets with the
director of Design Miami/, Ambra Medda
26
Service in the taiga
Audi Service can be relied upon worldwide –
a visit to the Siberian city of Novosibirsk
UNDERSTANDING
32
The power of color
Experts decipher the effect colors have –
even to the benefit of carmakers
PSYCHOLOGY
36
Scaling the heights
No C is too high for the young and highly
acclaimed tenor, Juan Diego Flórez
PRECISION
48
“Timo wanted this title”
Audi defended its DTM title in 2008.
At the wheel: Timo Scheider
WINNING
MENTALITY
52
Global cities
Montreal, Sydney, Cape Town:
unique cities in words and pictures
CHARISMA
55
“Today, everyone’s so exalted”
Clint Eastwood has changed, while staying
true to himself
AUTHENTICITY
74
Fit for an emperor
An unconventional Audi dealer offers
a beauty oasis and shopping center
ORIGINALITY
42
PROGRESSIVENESS
Each story captures one “Vorsprung” – one innovative attribute
ONE CENTRAL THEME –MANY FACETS
* Fuel consumption and emission figures at the end of the Annual Report.