Advance Auto Parts 2004 Annual Report Download - page 11

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We’re฀working฀harder฀to฀save฀our฀customers฀money.฀Advance฀Auto฀Parts฀is฀a฀value฀leader฀in฀the฀automotive฀aftermarket.฀
We฀offer฀“ready-to-go”฀low฀prices฀every฀day฀on฀our฀wide฀selection฀of฀brand฀name฀and฀proprietary฀label฀parts,฀batteries,฀accessories,฀
chemicals,฀motor฀oils,฀and฀maintenance฀items.฀Our฀commitment฀to฀value฀is฀helping฀to฀make฀us฀our฀customers’฀retailer฀of฀choice฀for฀all฀of฀their฀
vehicle฀related฀needs.
฀ Our฀store฀brands฀program,฀including฀our฀value-priced฀private฀label฀products฀and฀our฀premium-quality฀“Professional’s฀Favorite”฀line,฀is฀one฀way฀
we฀are฀providing฀value฀pricing฀to฀our฀customers,฀while฀also฀supplying฀a฀better฀variety฀of฀innovative฀and฀exciting฀products.฀
฀ Encompassing฀a฀wide฀range฀of฀categories฀from฀motor฀oil฀to฀chemicals฀and฀cleaning฀supplies,฀our฀private฀label฀products,฀which฀are฀comparable฀
to฀ the฀ leading฀ national฀ brand,฀ are฀ designed฀ with฀ the฀ cost-conscious฀ do-it-yourselfer฀ and฀ professional฀ customer฀ in฀ mind.฀ Our฀ premium฀ brand,฀
“Professional’s฀Favorite”฀is฀also฀available฀in฀multiple฀categories,฀from฀wash฀and฀wax฀maintenance฀items฀to฀convenience฀goods.฀Each฀product฀has฀a฀
unique,฀high-quality฀characteristic฀that฀makes฀it฀the฀right฀choice฀for฀the฀selective฀customer.฀Through฀brand฀recognition฀and฀consumer฀loyalty,฀our฀
store฀brands฀are฀showing฀solid฀results.฀In฀2005,฀we฀will฀continue฀to฀bring฀ground-breaking฀products฀to฀the฀marketplace฀that฀will฀keep฀our฀customers฀
coming฀back฀to฀our฀stores฀for฀the฀quality฀and฀value฀they฀deserve.
฀ We฀also฀are฀increasing฀our฀in-store฀communications฀with฀customers.฀“Compare฀and฀Save”฀signs฀posted฀with฀private฀label฀items฀offer฀compari-
sons฀to฀the฀leading฀national฀brand,฀giving฀customers฀the฀information฀they฀need฀to฀make฀an฀informed,฀economical฀choice.฀Our฀new฀front฀tag฀shelf฀
pricing฀system,฀which฀was฀implemented฀in฀2004,฀is฀enhancing฀our฀customers’฀shopping฀experience.฀Bright฀yellow฀tags฀now฀display฀larger฀pricing฀
information฀and฀better฀product฀descriptions,฀so฀that฀our฀customers฀can฀be฀confident฀they฀are฀buying฀the฀right฀product฀every฀time.฀This฀initiative฀also฀
helps฀our฀team฀to฀manage฀our฀inventory฀better฀and฀keep฀our฀shelves฀better฀organized.
฀ We฀are฀ proud฀that฀our฀pricing฀initiatives฀ are฀saving฀our฀customers฀money.฀In฀2005,฀we฀will฀
continue฀ looking฀for฀new฀ ways฀to฀ meet฀customer฀ demands฀ so฀ that฀we฀ can฀ grow฀ our฀sales฀ by฀
offering฀the฀right฀products฀at฀the฀right฀price.฀
that฀can’t฀be฀beat
Growing฀Our฀Store฀Brands:
PRIVATE฀LABEL฀PRODUCTS฀
฀ ฀Private฀label฀products฀are฀built฀on฀three฀important฀principles:฀Quality,฀Value฀and฀Trust.
฀ ฀Each฀product฀is฀as฀good฀or฀better฀than฀the฀comparable฀leading฀national฀brand฀product.
฀ ฀Our฀name฀on฀each฀label฀is฀a฀promise฀that฀we฀stand฀behind฀the฀product฀and฀guarantee฀
100%฀customer฀satisfaction.฀
“PROFESSIONAL’S฀FAVORITE”฀PRODUCTS
฀ ฀Our฀premium฀store฀brand฀is฀available฀exclusively฀at฀Advance฀Auto฀Parts.
฀ ฀This฀program฀is฀about฀developing฀and฀pioneering฀innovative฀products฀for฀the฀selective฀
do-it-yourselfer.฀
฀ ฀The฀“Star฀of฀Quality”฀on฀each฀product฀guarantees฀our฀customers’฀complete฀satisfaction.
Page฀8฀Photo:฀Bottom฀Left
Parts฀Pro฀Michael฀Short฀installing฀windshield฀wipers.
Page฀9฀Photo:฀Top฀Right
Second฀Assistant฀Manager฀Steve฀Wirth฀helps฀a฀฀
customer฀with฀private฀label฀products.
9
Advance฀Auto฀Parts,฀Inc.฀and฀Subsidiaries