Seagate 2012 Annual Report Download - page 51

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Table of Contents
Revenue in fiscal year 2013 decreased approximately 4%, or $0.6 billion, from fiscal year 2012 due to a decrease in the average selling
price per unit. The decrease in the average selling price to $63 per unit during fiscal year 2013, as compared to $66 per unit in the prior year, was
primarily due to supply constraints beginning in the second quarter of fiscal year 2012 as a result of the severe flooding in Thailand, partially
offset by a favorable product mix and slightly higher volumes in fiscal year 2013, which included a full period of Samsung labeled HDD
products.
Gross Margin
For fiscal year 2013, gross margin as a percentage of revenue decreased to 27% from 31% in the prior fiscal year, as a result of higher ASPs
during fiscal year 2012. Our ASPs during fiscal year 2012 were increased due to the limited industry supply of hard drives as a result of the
severe flooding in Thailand.
Operating Expenses
Product Development Expense. Product development expenses for fiscal year 2013 increased from fiscal year 2012, primarily due to
increased investments in HDD and alternative storage technologies of approximately $84 million, and headcount related costs of approximately
$41 million, net of a decrease in variable performance based compensation of approximately $7 million.
Marketing and Administrative Expense. Marketing and administrative expenses for fiscal year 2013 increased from fiscal year 2012
primarily due to further investments in certain strategic initiatives as well as enhancement of our core business operations. This, along with our
annual focal increases, resulted in additional headcount related costs of $64 million, net of a reduction in variable performance based
compensation of $7 million. In addition, the consolidation of LaCie in fiscal year 2013 contributed approximately $32 million to Marketing and
administrative expense.
Amortization of Intangibles. Amortization of intangibles for fiscal year 2013 increased as a result of the acquisition of Samsung's HDD
business in December of 2011, and LaCie in August of 2012.
Restructuring and Other, net. Restructuring and other, net for fiscal years 2013 and 2012, was not material and primarily related to
previously announced restructuring plans.
47
Fiscal Years Ended
(Dollars in millions)
June 28,
2013
June 29,
2012
Change
%
Change
Cost of revenue
$
10,411
$
10,255
$
156
2
%
Gross margin
$
3,940
$
4,684
$
(744
)
(16
)%
Gross margin percentage
27
%
31
%
Fiscal Years Ended
(Dollars in millions)
June 28,
2013
June 29,
2012
Change
%
Change
Product development
$
1,133
$
1,006
$
127
13
%
Marketing and administrative
635
528
107
20
%
Amortization of intangibles
79
38
41
108
%
Restructuring and other, net
2
4
(2
)
(50
)%
Operating expenses
$
1,849
$
1,576
$
273