Seagate 2010 Annual Report Download - page 116

Table of Contents
SEAGATE TECHNOLOGY PLC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
The following potential shares were excluded from the computation of diluted net income (loss) per share as their effect would have been
anti-dilutive:
12. Business Segment and Geographic Information
The Company has concluded that its manufacture and distribution of disk drives constitutes one reporting segment. The Company's
manufacturing operations are based on technology platforms that are used to produce various disk drive products that serve multiple disk drive
applications and markets. The Company's main technology platforms are primarily focused around areal density of media and read/write head
technologies. In addition, the Company also invests in certain other technology platforms including motors, servo formatting read/write
channels, solid state technologies and sealed drive technologies. The Company has determined that its Chief Executive Officer is the Company's
chief operating decision maker (CODM) as he is responsible for reviewing and approving investments in the Company's technology platforms
and manufacturing infrastructure.
In the fiscal year 2011, Hewlett-
Packard Company accounted for approximately 15% of consolidated revenue, while Dell Inc. accounted for
approximately 13% of consolidated revenue. In each of fiscal years 2010 and 2009, Hewlett-Packard Company accounted for approximately
16% of consolidated revenue, while Dell Inc. accounted for approximately 11% of consolidated revenue.
Other long-lived assets consist of property, equipment and leasehold improvements, capital leases, equity investments and other non-
current
assets as recorded by the Company's operations in each area.
109
Fiscal Years Ended
(In millions)
July 1,
2011 July 2, 2010 July 3, 2009
Employee equity award plans
15
20
57
6.8% Convertible Senior Notes due
April 2010
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