Foot Locker 2004 Annual Report Download - page 20

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including television campaigns and sponsorships of various sporting events, Foot Locker, Inc. reinforces its image with
a consistent message: namely, that it is the destination store for athletic apparel and footwear with a wide selection of
merchandise in a full-service environment.
Athletic Stores
The Company operates 3,967 stores in the Athletic Stores segment. The following is a brief description of the Athletic
Stores segment’s operating businesses:
Foot Locker — Foot Locker is a leading athletic footwear and apparel retailer. Its stores offer the latest in athletic-
inspired performance products, manufactured primarily by the leading athletic brands. Foot Locker offers products for a
wide variety of activities including running, basketball, hiking, tennis, aerobics, fitness, baseball, football and soccer.
Its 2,135 stores are located in 18 countries including 1,428 in the United States, Puerto Rico, the United States Virgin
Islands and Guam, 130 in Canada, 485 in Europe and a combined 92 in Australia and New Zealand. The domestic stores
have an average of 2,400 selling square feet and the international stores have an average of 1,500 selling square feet.
Champs Sports — Champs Sports is one of the largest mall-based specialty athletic footwear and apparel retailers
in the United States. Its product categories include athletic footwear, apparel and accessories, and a focused assortment
of equipment. This combination allows Champs Sports to differentiate itself from other mall-based stores by presenting
complete product assortments in a select number of sporting activities. Its 570 stores are located throughout the United
States and Canada. The Champs Sports stores have an average of 3,800 selling square feet.
Footaction — Footaction is a national athletic footwear and apparel retailer that offers street-inspired fashion styles.
The primary customers are young urban males with the secondary customers being young urban women with diverse fashion
needs. Its 349 stores are located throughout the United States and Puerto Rico and focus on marquee allocated footwear
and branded apparel. The Footaction stores have an average of 3,000 selling square feet.
Lady Foot Locker — Lady Foot Locker is a leading U.S. retailer of athletic footwear, apparel and accessories for women.
Its stores carry all major athletic footwear and apparel brands, as well as casual wear and an assortment of proprietary
merchandise designed for a variety of activities, including running, basketball, walking and fitness. Its 567 stores are
located in the United States and Puerto Rico and have an average of 1,200 selling square feet.
Kids Foot Locker — Kids Foot Locker is a national children’s athletic retailer that offers the largest selection of brand-
name athletic footwear, apparel and accessories for infants, boys and girls, primarily on an exclusive basis. Its stores
feature an entertaining environment geared to both parents and children. Its 346 stores are located in the United States
and Puerto Rico and have an average of 1,400 selling square feet.
Store Profile
At
January 31, 2004 Acquired Opened Closed
At
January 29, 2005
Foot Locker .............................. 2,088 11 84 48 2,135
Champs Sports ........................... 581 — 5 16 570
Footaction ............................... — 349 4 4 349
Lady Foot Locker ......................... 584 — 2 19 567
Kids Foot Locker ......................... 357 — 1 12 346
Total Athletic Stores ..................... 3,610 360 96 99 3,967
Direct-to-Customers
Footlocker.com — Footlocker.com, Inc., sells, through its affiliates, directly to customers through catalogs and its
Internet websites. Eastbay, Inc., one of its affiliates, is one of the largest direct marketers of athletic footwear, apparel,
equipment and team licensed private-label merchandise in the United States and provides the Company’s seven full-service
e-commerce sites access to an integrated fulfillment and distribution system. The Company has an agreement with the
National Football League (NFL) as its official catalog and e-commerce retailer, which includes managing the NFL catalog
and e-commerce businesses. Footlocker.com designs, merchandises and fulfills the NFL’s official catalog (NFL Shop) and
the e-commerce site linked to www.NFLshop.com. The Company has a strategic alliance to offer footwear and apparel on
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