eBay 2005 Annual Report Download - page 7
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We seek to attract buyers and sellers to our community by offering:
Buyers Sellers
‚ Selection ‚ Access to broad markets
‚ Value ‚ Efficient marketing and distribution costs
‚ Convenience ‚ Ability to maximize prices
‚ Entertainment ‚ Opportunity to increase sales
eBay Marketplaces Value Proposition
We believe our online marketplaces make inefficient markets more efficient.
Traditional offline marketplaces can be inefficient because:
‚ They are fragmented and regional, making it difficult and expensive for buyers and sellers to meet,
exchange information and complete transactions;
‚ They offer a limited variety and breadth of goods;
‚ They often have high transaction costs due to intermediaries; and
‚ They are information inefficient, as buyers and sellers lack a reliable and convenient means of setting
prices.
We believe we make these inefficient marketplaces more efficient because:
‚ Our global community of users can easily and inexpensively communicate, exchange information and
complete transactions;
‚ Our marketplaces include tens of millions of items, creating a wide variety and selection of goods;
‚ We bring buyers and sellers together for lower fees than traditional intermediaries; and
‚ Our marketplaces provide for efficient information exchange.
In particular, large markets with broad buyer and seller bases, wide product ranges, and moderate
shipping costs have been successful on our eBay Marketplaces. Generally speaking, our marketplaces are most
effective, relative to available alternatives, at addressing markets of new and scarce goods, end-of-life products
and used and vintage items.
eBay Marketplaces Strategy
We intend to achieve our mission of creating the world's online marketplace by improving and expanding
across three main areas: categories, formats, and geographies.
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