UPS 2008 Annual Report Download - page 18

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UPS constantly reviews our processes, programs and policies to ensure we are operating in a sustainable and
responsible manner that benefits all our stakeholders—customers, employees, shareowners and the communities
in which we operate. Multiple recognitions in 2008 attest to our success, such as:
• Included in the Dow Jones Sustainability Index for the sixth consecutive year and the FTSE4Good
Index for the fourth consecutive year,
• Listed in the top tier of the World’s Most Respected Companies by the Reputation Institute,
• Named as one of the World’s Most Ethical Companies by Ethisphere Magazine,
• Cited as one of 100 Best Corporate Citizens by CRO Magazine,
• Received the 2007 Green Cross for Safety from the National Safety Council,
• Received the Corporation of the Year award from the National Minority Supplier Development
Council,
• UPS Supply Chain Solutions ranked among top “Green” Outsourcers,
• Ranked No. 11 in Barron’s World’s Most Respected Companies.
Sales and Marketing
The UPS worldwide sales organization is responsible for the complete spectrum of UPS products and
services. This field sales organization consists primarily of locally based account executives assigned to our
individual operating units. For our largest multi-shipping-site customers, we manage sales through an
organization of regionally based account managers, reporting directly to executive management.
Our sales force also includes specialized groups that work with our general sales organization to support the
sale of customer technology solutions, international package delivery, LTL and freight transportation, and
warehousing and distribution services.
In 2007, we completed a major sales force reorganization to better align our sales resources and integrate
with customer business processes. Our goal is to enhance the customer experience when dealing with the
extensive scope of UPS capabilities, at any point in the shipping or supply chain management process.
Our worldwide marketing organization also supports global small package and our supply chain and freight
businesses. Our corporate marketing function is engaged in market and customer research, brand management,
rate-making and revenue management policy, new product development, product portfolio management,
marketing alliances and e-commerce, including the non-technical aspects of our web presence. Advertising,
public relations, and most formal marketing communications are centrally developed and controlled.
In addition to our corporate marketing group, field-based marketing personnel are assigned to our individual
operating units and are primarily engaged in business planning, bid preparation and revenue management
activities. These local marketing teams support the execution of corporate initiatives while also managing limited
promotional and public relations activities pertinent to their local markets.
Employees
As of December 31, 2008, we had approximately 426,000 employees.
Approximately 260,000 of our employees are employed under a national master agreement and various
supplemental agreements with local unions affiliated with the International Brotherhood of Teamsters
(“Teamsters”). These agreements run through July 31, 2013.
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