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Ty s on Foods, Inc. 2006 Annual Report7
A Taste of What’s to Come
Most people know Tyson products
because they see them throughout the
stores where they shop. Thereisn’t
another brand in as many different
places or in as many different forms as
the Tyson brand. You can find Tyson
products in the meat case, the fully-
cooked meats area, the freezer case,
on the canned/shelf stable meats aisle,
in the deli case, in the hot deli area and
even in the produce section alongside
bagged salads.
People see Tyson products when they
eat out, too, but they may not realize
it. Tyson is the leading supplier of
protein to the foodservice industry.
We work with our customers in
national restaurant chains, foodservice
distributors, school and business cafe-
terias, military commissaries and the
healthcare industry to drive demand
and growth for their businesses.
One of Tyson’s best strengths is our
ability to work hand-in-hand with our
customers to take consumer insights
and turn them into food concepts,
and then take those concepts into
production. The new Discovery Center
at Tyson Foods World Headquarters in
Springdale, Arkansas, will help us do
this better than ever.
The Discovery Center will open in
January 2007 and will be the hub of
research and development, product
innovation and consumer insights.
There isn’t another facility like it in the
protein industry. With 19 test kitchens,
including some outfitted with the
same equipment our foodservice
customers use, and a USDA-inspected
pilot plant to produce test samples,
the Discovery Center will improve
speed to market. The ability to go
from an idea to a test sample in
the span of a week will be a big
competitive advantage for Tyson
and our customers.
To grow in today’s world of unlimited food choices, Tyson must become
obsessed with consumers to determine their needs and create products
and packaging to meet their needs and solve their mealtime problems.
Foodservice
operators rely on Tyson for
innovative, labor-saving products to
increase their sales and create value
for their businesses while giving
consumers the foods
they crave.