Tyson Foods 2006 Annual Report Download - page 10

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8Ty s on Foods, Inc. 2006 Annual Report
Approximately 85 percent of the world’s protein is consumed in international
markets. As countries develop, people eat more protein. To serve growing
markets and create international distribution platforms, Tyson plans to
increase its presence in China and establish a presence in Argentina and Brazil.
The innovation doesn’t stop when
a new product is launched. Because
food trends often originate in the
foodservice channel, we can take
our foodservice ideas and translate
them into new products for the retail
channel. We also can take the Kid
Tested Kid Approved®foods we’ve
developed for schools and move
them into the retail channel as well.
Kids help us develop and taste test
those products, and they have a
success rate of 90 percent when
launched in schools.
Product innovation is only part
of Tyson Foods’ plans for growth.
International expansion is a key
element of our long-term strategy.
In the next 25 years, there will be
another 1.5 billion people on the
planet, and most of that growth
will come in the developing world.
As their standard of living improves,
people buy more protein. Per capita
consumption of protein is predicted
to grow 25 percent in 25 years.
Coupled with the population
increase, there could be a need for
more than 200 billion additional
pounds of protein annually.
In China, Tyson already has a presence
in value-added chicken and is looking
to expand to become the first company
to offer a full line of poultry products –
fresh, partially fried and fully-cooked.
We’re interested in expanding to
other proteins in China as well. Our
international expansion plans include
establishing a foothold in the poultry
sector in Brazil, which could serve as
an export platform for other markets
around the world, and becoming the
first fully-integrated, export-oriented
beef company in Argentina.