Toyota 2009 Annual Report Download - page 36

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R&D Expenses
0
200
400
600
800
1,000
(¥ Billion)
R&D Facilities
’08’07 ’09’06’05FY
Note: Fiscal years ended March 31
Head Office Technical Center
(Toyota City, Aichi Prefecture,
Japan)
Toyota Motor Engineering &
Manufacturing North America, Inc.
(Ann Arbor, Michigan, U.S.A.)
Toyota Motor Europe R&D/
Manufacturing
(Brussels, Belgium; Derby, U.K.)
Toyota Motor Asia Pacific
Engineering and Manufacturing
Co., Ltd. (Samutprakan, Thailand)
904.0
R&D Activities
The overriding goal of Toyota’s technology and product
development activities is to minimize the negative aspects of
driving, such as traffic accidents and the burden that automobiles
have on the environment, and maximize the positive aspects, such
as driving pleasure, comfort, and convenience. By achieving these
sometimes conflicting goals to a high degree, we want to open the
door to the automobile society of the future.
To ensure efficient progress in R&D activities, we coordinate
and integrate all phases, from basic research to forward-looking
technology and product development. With respect to such
basic research issues as energy, the environment, information
technology, telecommunications, and materials, projects are
regularly reviewed and evaluated in consultation with outside
experts to achieve efficient R&D cost control. And with respect to
forward-looking, leading-edge technology and product
development, we establish cost-performance benchmarks on a
project-by-project basis to ensure efficient development
investment.
R&D Guiding Principles
• Providing clean and safe products and
enhancing the quality of life of people
everywhere through all our activities.
• Pursuing advanced technological development
in a wide range of fields, we pledge to provide
attractive products and services that respond
to the needs of customers worldwide.
Intellectual Property
R&D and
Toyota R&D is dedicated to the development of attractive, affordable, high-quality products for
customers worldwide. The intellectual property that R&D generates is a vital management resource
that Toyota utilizes and protects to maximize its corporate value.
R&D and Intellectual Property
Management & Corporate Information
TOYOTA MOTOR CORPORATION
34