Toyota 2009 Annual Report Download - page 29

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• Based on our philosophy of “Customer First”, we develop and provide innovative, safe and outstanding
high quality products and services that meet a wide variety of customers’ demands to enrich the lives of
people around the world. (Guiding Principles 3 and 4)
• We will endeavor to protect the personal information of customers and everyone else we are engaged in
business with, in accordance with the letter and spirit of each country’s privacy laws. (Guiding Principles 1)
• We respect our employees and believe that the success of our business is led by each individual’s creativity
and good teamwork. We stimulate personal growth for our employees. (Guiding Principles 5)
• We support equal employment opportunities, diversity and inclusion for our employees and do not
discriminate against them. (Guiding Principles 5)
• We strive to provide fair working conditions and to maintain a safe and healthy working environment for all
our employees. (Guiding Principles 5)
• We respect and honor the human rights of people involved in our business and, in particular, do not use or
tolerate any form of forced or child labor. (Guiding Principles 5)
• Through communication and dialogue with our employees, we build and share the value “Mutual Trust and
Mutual Responsibility” and work together for the success of our employees and the company. We
recognize our employees’ right to freely associate, or not to associate, complying with the laws of the
countries in which we operate. (Guiding Principles 5)
• Management of each company takes leadership in fostering a corporate culture, and implementing
policies, that promote ethical behavior. (Guiding Principles 1 and 5)
• We respect our business partners such as suppliers and dealers and work with them through long-term
relationships to realize mutual growth based on mutual trust. (Guiding Principles 7)
• Whenever we seek a new business partner, we are open to any and all candidates, regardless of nationality
or size, and evaluate them based on their overall strengths. (Guiding Principles 7)
• We maintain fair and free competition in accordance with the letter and spirit of each country’s competition
laws. (Guiding Principles 1 and 7)
• We strive to enhance corporate value while achieving a stable and long-term growth for the benefit of our
shareholders. (Guiding Principles 6)
• We provide our shareholders and investors with timely and fair disclosure on our operating results and
financial condition. (Guiding Principles 1 and 6)
• We aim for growth that is in harmony with the environment by seeking to minimize the environmental
impact of our business operations, such as by working to reduce the effect of our vehicles and operations
on climate change and biodiversity. We strive to develop, establish and promote technologies enabling the
environment and economy to coexist harmoniously, and to build close and cooperative relationships with a
wide spectrum of individuals and organizations involved in environmental preservation.
(Guiding Principles 3)
• We implement our philosophy of “respect for people” by honoring the culture, customs, history and laws
of each country. (Guiding Principles 2)
• We constantly search for safer, cleaner and superior technology that satisfy the evolving needs of society
for sustainable mobility. (Guiding Principles 3 and 4)
• We do not tolerate bribery of or by any business partner, government agency or public authority and
maintain honest and fair relationships with government agencies and public authorities.
(Guiding Principles 1)
• Wherever we do business, we actively promote and engage, both individually and with partners, in
nurturing society activities that help strengthen communities and contribute to the enrichment of society.
(Guiding Principles 2)
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Annual Report 2009 27