Toyota 2009 Annual Report Download - page 28

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Honor the language and spirit of the law of every
nation and undertake open and fair corporate
activities to be a good corporate citizen of the world.
Respect the culture and customs of every nation and
contribute to economic and social development
through corporate activities in the communities.
Dedicate ourselves to providing clean and safe
products and to enhancing the quality of life
everywhere through all our activities.
Create and develop advanced technologies and
provide outstanding products and services that fulfill
the needs of customers worldwide.
Foster a corporate culture that enhances individual
creativity and teamwork value, while honoring
mutual trust and respect between labor and
management.
Pursue growth in harmony with the global
community through innovative management.
Work with business partners in research and creation
to achieve stable, long-term growth and mutual
benefits, while keeping ourselves open to new
partnerships.
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Guiding Principles at Toyota
The Guiding Principles at Toyota (adopted in 1992 and revised in
1997) reflect the kind of company that Toyota seeks to be in light
of the unique management philosophy, values, and methods that it
has embraced since its foundation. Toyota hopes to contribute to
society through its corporate activities based on understanding
and sharing of the Guiding Principles at Toyota.
CSR Policy: Contribution towards Sustainable
Development
CSR Policy: Contribution towards Sustainable Development
(adopted in 2005 and revised in 2008) explains how we adapt the
Guiding Principles at Toyota with regards to social responsibilities
to our stakeholders.
We, TOYOTA MOTOR CORPORATION and our subsidiaries, take
initiative to contribute to harmonious and sustainable
development of society and the earth through all business
activities that we carry out in each country and region, based on
our Guiding Principles.
We comply with local, national and international laws and
regulations as well as the spirit thereof and we conduct our
business operations with honesty and integrity.
In order to contribute to sustainable development, we believe that
management interacting with its stakeholders as described on the
following page is of considerable importance, and we will
endeavor to build and maintain sound relationships with our
stakeholders through open and fair communication.
We expect our business partners to support this initiative and act
in accordance with it.
Philosophy
Corporate
Since its foundation, Toyota has continuously strived to contribute to the sustainable development of
society through the manufacturing and provision of innovative and quality products and services that
lead the times. The foundations of these endeavors are the Guiding Principles at Toyota and the CSR*
Policy: Contribution towards Sustainable Development.
* CSR = Corporate Social Responsibility
Corporate Philosophy
Management & Corporate Information
TOYOTA MOTOR CORPORATION
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