Toyota 2009 Annual Report Download - page 20

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• Toyota sets up Advanced Research Institute in North America
• Worldwide Prius Sales Top One Million Mark
Worldwide cumulative sales of the Prius have passed the one million mark,
with approximately 1,028,000 units sold at the end of April 2008.
At the end of March 2009, cumulative sales were more than 1.25 million units.
The Prius debuted in 1997 as the world’s first mass-produced hybrid vehicle
and is currently sold in more than 40 countries and regions,
mainly Japan, Europe and North America.
• Tree-Planting Event Kicks Off Sustainable Plant Activities
Toyota is dedicated to creating production sites that are in harmony
with their natural surroundings. For this purpose, we implement a sustainable plant campaign
that is based on three objectives. First is achieving significant advances
in environmental performance by using innovative technologies and kaizen (improvement) activities.
Second is reducing CO2 emissions through the use of renewable energy,
including biomass and natural energy sources, such as solar power and wind power.
Third is interacting with communities and conserving the environment by planting trees
at and around factories. As part of this campaign, employees at the Tsutsumi Plant
and community members planted approximately 50,000 trees.
This enormous tree-planting event marked the start of other sustainable plant activities
at vehicle and component plants in Japan and overseas.
• Toyota develops advanced Fuel Cell Hybrid Vehicle (FCHV-adv)
• Toyota strengthens initiatives for Low Carbon Society
• Toyota announces changes in North American production
• Toyota Announces TME Technical Centre Expansion
Toyota Motor Europe NV/SA (TME), which manages Toyota’s European manufacturing
and engineering operations, announced plans to expand the TME Technical Centre,
a production engineering and research and development base, in Belgium.
The project is to be completed around 2010.
By further localizing technology development activities, the expansion will upgrade capabilities
for developing products that meet the needs of European customers.
• Price of crude oil reaches
all-time high of $147.27/barrel
on the New York Mercantile Exchange
• G8 Hokkaido Toyako Summit in Japan
• Beijing 2008 Olympic Games
• Collapse of Lehman Brothers triggers
turmoil in U.S. financial markets
2008 Apr.
May
June
July
Aug.
Sept.
Highlights of Toyota Highlights of the year
The Year in Review
TOYOTA MOTOR CORPORATION
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