Toyota 2009 Annual Report Download - page 14

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Putting the Customer First, to Make Better Cars
For Toyota to establish this solid foundation, it is important not only to strengthen technological
development and productivity, but also to focus intently on the customer first monozukuri spirit
together with suppliers and dealers. The management team installed on June 23, 2009, has called for
making better cars through product-oriented management strengthened by market-oriented
management.
By focusing on the basic principles of product and market management, employees across the
Toyota Group can concentrate accumulated expertise in their respective fields. In addition,
management resources can be efficiently allocated to technology and product development. It is this
emphasis on the genba that will make it possible for us to create even more attractive and appealing
cars.
An attractive and appealing car is a car that is a joy to own, drive, and share good times in. It is
exciting and fun for everyone on board. This is the kind of car that product- and market-oriented
management allows us to provide.
A Management Team with Wide-Ranging Genba Experience
To provide the vehicles that customers truly want, and to ensure speedy implementation of
Customer First and genchi genbutsu philosophies, President Toyoda is supported by a new
management team of five executive vice presidents. In addition to their usual functions and
areas of responsibility, four of the management team members will oversee regional
operations, and the fifth will oversee new product management and technological
development. Maintaining close communication at all times, the management team will work
to clearly define the right way forward and implement effective product- and market-oriented
management.
“ Through strengthened communication aimed at addressing the issues we face,
I will strive to create a corporate culture and structure that enables all workers to understand
and implement Customer First, genchi genbutsu, and imagination and creativity.”
Yoichiro Ichimaru, Executive Vice President (Japan Sales)
“ Guided by genchi genbutsu thinking, I will listen to the opinions of on-site personnel
to get a firm grasp of the situation, and provide management that enables us
to build a monozukuri organization that can respond flexibly to changing circumstances.”
Atsushi Niimi, Executive Vice President (North America Operations)
“ In the highly competitive European market, I will work to refine Toyota’s strengths
in customer first quality and technology, and build the brand power
needed to ensure that customers continue to choose Toyota.”
Shinichi Sasaki, Executive Vice President (Europe Operations)
“ With an emphasis on communication, cooperation, and consideration, I will aggressively work
to increase sales of attractive and appealing commercial vehicles and family cars.”
Yukitoshi Funo, Executive Vice President
(Emerging Markets Operations, including China, Asia, and Central and South America)
“ In addition to strengthening and advancing the environmental and safety technologies
that are two of Toyota’s greatest strengths, I will take on the challenge of creating vehicles
that are truly exciting and fun to drive.”
Takeshi Uchiyamada, Executive Vice President (Product Management and Research & Development)
TOYOTA MOTOR CORPORATION
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