Radio Shack 2009 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2009 Radio Shack annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 97

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97

RADIOSHACK CORPORATION 3
and friendly sales experts. Over the past several
years, we have leveraged these strengths to
become a leader in high-demand mobile technology
and connectivity products and services. We have
aggressively developed our position in the wireless
market, making RadioShack one of the leading
indepen dent retailers of postpaid mobile phones.
Today, our wireless business offers consumers
an excellent combination of benefits, including
a carefully selected assortment of top-selling
devices, three major carriers with a full array of
service plans, competitive pricing, and an easy
shopping experience, all backed by friendly and
helpful sales experts. In 2009, we continued to
expand in the space, adding T-Mobile as the third
national wireless carrier in our stores and entering
into agreements to offer Apple’s iPhone.
We also developed other aspects of our mobility
business, expanding our selection of devices that
enable on-the-go Internet connectivity, including
netbooks, e-readers, and gaming devices. In the
process, we continued to reinforce RadioShack
as the ideal place for today’s consumers to find the
innovative technology products and services they
need to keep them connected in this increasingly
mobile world.
We complemented our business development
efforts by investing in our store network. We made
select improvements to help us deliver a consistent,
high-quality shopping experience to every customer,
in every location, every day. Among other initiatives,
we upgraded our store layout to make our selling
floors more appealing and easier to navigate.
We created attractive new displays, redesigned
product packaging, and expanded and adjusted
our assortment of private brand products. We also
advanced our commitment to excellent service
by instituting new training programs designed to
make our sales teams more attentive, effective,
and informed.
THE SHACK IS WHO WE ARE
One of our most valuable assets is the RadioShack
brand, which is widely recognized by consumers
around the world. However, like any well-established
brand, it is only valuable as long as it is relevant,
serving to instantly remind customers — current
and future — who we are and what we stand
for. Following our rapid business progress over
the past several years, we found that consumer
perceptions of the RadioShack brand no longer
aligned with our business reality. In fact, most
people had a rearview-mirror impression of our
company that fell far short of our award-winning
customer service and our position as a leader in
The Shack is not about a flashy creative campaign or a quick name change. Instead, it’s about giving our brand a more contemporary
look and feel inside and out — in the stores, on the Web, in print, and on TV. The Shack is a fresh, new voice that confidently communicates our
strategic focus on mobility, innovation, and an exceptional customer experience. Our friends have been calling us The Shack for years —
and now, we hope you will too.
GETTING REACQUAINTED: OUR FRIENDS CALL US THE SHACK
60 million+
ESTIMATED TOTAL NUMBER OF
MOBILE PHONES SOLD BY THE SHACK