Radio Shack 2009 Annual Report Download - page 3

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A NETWORK OF
CONVENIENT LOCATIONS(1)
4,680
Company-operated stores in
the United States and Mexico
1,300+
Dealer outlets worldwide
560+
Wireless phone kiosks
IS A BIG IDEA.
®
In today’s crowded retail marketplace, The Shack is a big idea. Why?
Because we offer consumers advantages that are truly unique. At more than
6,500 convenient locations, we offer a broad selection of relevant technology
products, including innovative mobile devices, accessories, and services, as
well as items for personal and home technology and power supply needs.
Our lineup features leading national brands and wireless carriers, as well as
exclusive private brands. Our highly trained sales experts offer friendly and
personal service — all within an inviting, easy-to-shop store environment. The
right products, the top brands, and the best service: Now, that’s a big idea.
MOBILITY AND WIRELESS PRODUCTS FROM LEADING BRANDS
Our mobility strategy is rooted in customer advocacy and choice. We reinforce The Shack’s
position as a mobile authority by offering a wide selection of devices, plans, and accessories
across multiple wireless carriers. Our corporate stores feature a full complement of postpaid rate
plans from three national carriers — AT&T, Sprint, and T-Mobile — along with several prepaid
(no-contract) carriers. We also offer competitive prices on top-selling smartphones and devices
from leading brands. We round it all out by delivering a superior customer experience — in fact,
The Shack continues to earn national recognition for our proven ability to connect our customers
with the products and services they need.
PRIVATE BRANDS AVAILABLE EXCLUSIVELY AT THE SHACK
Our personal technology assortment strikes a thoughtful balance between leading national
brands and exclusive private brands. Each of our private brands offers our customers a distinct
promise of high quality and excellent value: Gigaware® for personal computing hardware
accessories; PointMobl® for accessories that protect, power and enhance the mobility
experience; AUVIO® for precision audio and video technology; and Enercell® for batteries
and power products that help our customers to live Life Empowered.
TM
34,700+ knowledgeable employees(1)
We continuously enhance and improve our training programs to ensure
that our sales experts are well-equipped to meet the changing needs of
our customers and to maintain The Shack’s leadership position in mobility.
(1) All fi gures as of Dec. 31, 2009.