Porsche 2008 Annual Report Download - page 8

6


;OL*VTWHU` -PUHUJPHSZ 


;OL7VYZJOLIYHUKPZMHTV\ZMVYOPNOÌWLYMVYTHUJLL_JS\ZP]LWYLTP\TJSHZZ]LOPJSLZ[OH[MPUKLUÌ
[O\ZPHZ[PJJ\Z[VTLYZHUKMHUZHSSV]LY[OL^VYSK;OL PZZ[PSSZLLUHZ[OLKLMPUPUNZWVY[ZJHY
+\YPUN[OLYLWVY[PUN`LHYHUKPU[OLWHZ[^LLRZ^LOH]LLUOHUJLK[OL ^P[OHUL^NLULYH[PVU
[OH[PUJS\KLZHKKP[PVUHSTVKLSZ(KPLZLSLUNPULPZUV^H]HPSHISLMVY[OL*H`LUULHUK[OPZOHZTL[
^P[OHUL_JLSSLU[YLZWVUZLVU[OLJVYYLZWVUKPUN,\YVWLHUTHYRL[Z7VYZJOLOHZHSZVYLSLHZLKH
UL^NLULYH[PVUVMP[ZTPKÌLUNPULZWVY[ZJHYZ[OL)V_Z[LYHUK*H`THUHUKUV^VMMLYZHJVTWSL[LS`
UL^]HYPHU[[OL)V_Z[LY:W`KLY
([7VYZJOL(.[OLOPNOSPNO[VM[OLMPZJHS`LHY ^HZ^P[OV\[HKV\I[[OLNSVIHSWYLTPLYLVM
[OL7HUHTLYHPU(WYPS PU:OHUNOHP)`SH\UJOPUNP[ZMV\Y[OZLYPLZ^OPJOJVTIPULZ[VWÌVMÌ[OLÌ
YHUNLZWVY[ZOHUKSPUNHUK[OLZWHJPV\ZULZZVMHSPTV\ZPUL[OLJVTWHU`HKKYLZZLZ[V[HSS`UL^
THYRL[ZHZP[HSZVKPK^P[O[OL*H`LUUL;OLMPYZ[ZHSLZPU,\YVWLHUK5VY[O(TLYPJHHYL]LY`WYVTÌ
PZPUN;OL.YHU;\YPZTVMP[Z[OL[PTLZWLYMLJ[S`KVTPUH[LKHZ[OL`HYLI`[OL[YLUK[V^HYKZTVYL
LU]PYVUTLU[HSS`MYPLUKS`JHYZ+\L[VP[Z\ZLVMSPNO[^LPNO[JVTWVULU[ZHUKPUUV]H[P]L[LJOUVSVNPLZ
[OL7HUHTLYHKPZWSH`ZJVUZ\TW[PVUMPN\YLZ[OH[ZL[HUL^ILUJOTHYRPU[OLWYLTP\TZLNTLU[
7VYZJOLOHZILLUL_[YLTLS`Z\JJLZZM\SH[W\YZ\PUNP[ZZ[YH[LN`VMJVUZ[Y\J[PUNOPNOÌWLYMVYTHUJL
ZWVY[ZJHYZHUKNHPUPUNZVJPHSHJJLW[HUJLH[[OLZHTL[PTL(S[OV\NOSPRL[OLV[OLYWSH`LYZVU[OL
THYRL[^L^LYL\UHISL[VLZJHWL[OL^VYSK^PKLJVSSHWZLPUKLTHUKMVYWHZZLUNLYJHYZPUMPZJHS
`LHY Z\MMLYPUNHWHPUM\SKYVWPU\UP[ZHSLZMVY[OLMPYZ[[PTLPUTHU``LHYZ7VYZJOL(.OHZ
UL]LY[OLSLZZJVTL[OYV\NO[OLJYPZPZTVYLVYSLZZ\UZJH[OLK0[ZVWLYH[PUNI\ZPULZZPZVUJLHNHPU
KPZWSH`PUNHKV\ISLKPNP[YL[\YUVUZHSLZ^OPJOJVTWHYLZMH]VYHIS`[VTHU`V[OLYTHU\MHJ[\YLYZ
^OVHYLYLJVYKPUNTHZZP]LSVZZLZ
;OLMPZJHS`LHY ^HZH[\YI\SLU[VULMVY7VYZJOL^P[OZVTLKYHTH[PJ[\YUZVML]LU[Z
/V^L]LY^LOH]LL_WSVP[LK[OPZWOHZL[VYLMVYTHUKMPUKHUL^KPYLJ[PVU>LHYLVU[OLYPNO[[YHJR
(SSZ`Z[LTZHYLNV>LHYLWLYMLJ[S`WYLWHYLK;VNL[OLY[OLVWWVY[\UP[PLZVWLU[V7VYZJOLHUK
=VSRZ^HNLUHYLIL[[LY[OHUL]LY


4PJOHLS4HJO[;OVTHZ,KPN 
4LTILYVM[OLL_LJ\[P]LIVHYK 4LTILYVM[OLL_LJ\[P]LIVHYK




*VTWHU`IVHYKZVM7VYZJOL(\[VTVIPS/VSKPUN:,
4LTILYZVM[OLZ\WLY]PZVY`IVHYK
+Y>VSMNHUN7VYZJOL
+PWSVTÌ2H\MTHUU
*OHPYTHU
<^L/ËJR
+LW\[`JOHPYTHU
+LW\[`JOHPYTHUVM[OL
7VYZJOL(\[VTVIPS/VSKPUN:,
^VYRZJV\UJPS
*OHPYTHUVM[OLNLULYHSHUK
NYV\W^VYRZJV\UJPSVM
+Y0UNOJ-7VYZJOL(.
*OHPYTHUVM[OL^VYRZJV\UJPS
A\MMLUOH\ZLUHUK3\K^PNZI\YN
/HUZ)H\Y
+PWSVTÌ0UNLUPL\Y
;YHKL\UPVUZLJYL[HY`
)LY[OVSK/\ILY
MYVT1HU\HY` 
Z[*OHPYTHUVM0.Ì4L[HSS
7YVM+Y<SYPJO3LOULY
4LTILYVM[OLZOHYLOVSKLYZqJVTTP[[LL
VM/LURLS(.*V2.H(
7L[LY4VZJO
MYVT1HU\HY` 
4LTILYVM[OL
7VYZJOL(\[VTVIPS/VSKPUN:,
^VYRZJV\UJPS
*OHPYTHUVM[OL(<+0(.
NLULYHS^VYRZJV\UJPS
)LYUK6Z[LYSVO
MYVT1HU\HY` 
*OHPYTHUVM[OL
7VYZJOL(\[VTVIPS/VSKPUN:,
^VYRZJV\UJPS
*OHPYTHUVM[OLNLULYHSHUKNYV\W
^VYRZJV\UJPSVM=VSRZ^HNLU(.

/VUÍ7YVM+Y[LJOUOJ
-LYKPUHUK27P»JO
+PWSVTÌ0UNLUPL\Y,;/
+Y/HUZ4PJOLS7P»JO
([[VYUL`H[SH^
+Y-LYKPUHUK6SP]LY7VYZJOL
0U]LZ[TLU[THUHNLTLU[
/HUZÍ7L[LY7VYZJOL
,UNPULLY
>LYULY>LYLZJO
4LTILYVM[OL
7VYZJOL(\[VTVIPS/VSKPUN:,
^VYRZJV\UJPS
4LTILYVM[OL
+Y0UNOJ-7VYZJOL(.
^VYRZJV\UJPS
>VSMNHUN3LPTNY\ILY
\U[PS1HU\HY` 
/LHKVMIVK`ZOLSSHUKWHPU[ZOVW
/HUZQÅYN:JOTPLYLY
\U[PS1HU\HY` 
;YHKL\UPVUZLJYL[HY`
>HS[LY<OS
\U[PS1HU\HY` 
4LTILYVM[OL
7VYZJOL(\[VTVIPS/VSKPUN:,
^VYRZJV\UJPS
*OHPYTHUVM[OL>LPZZHJO
^VYRZJV\UJPS
4LTILYZVM[OLL_LJ\[P]LIVHYK
4PJOHLS4HJO[MYVT1\S` 
+PWSVTÌ0UNLUPL\Y
.LULYHS[LJOUPJHSWYVK\J[PZZ\LZ
*OPLM,_LJ\[P]L6MMPJLYVM
+Y0UNOJ-7VYZJOL(.
ZPUJL1\S` 
;OVTHZ,KPNZPUJL1\S` 
+PWSVTÌ)L[YPLIZ^PY[)(
*VTTLYJPHSHUKHKTPUPZ[YH[P]LPZZ\LZ
+LW\[`JOHPYTHUVM
[OLL_LJ\[P]LIVHYKVM
+Y0UNOJ-7VYZJOL(.
ZPUJL1\S` 
+YÍ0UN>LUKLSPU>PLKLRPUN
\U[PS1\S` 
*OHPYTHU
*OPLM,_LJ\[P]L6MMPJLYVM
+Y0UNOJ-7VYZJOL(.
\U[PS1\S` 
/VSNLY7/´Y[LY
\U[PS1\S` 
+PWSVTÌ=VSRZ^PY[
-PUHUJL
+LW\[`JOHPYTHU
+LW\[`JOHPYTHUVM
[OLL_LJ\[P]LIVHYKVM
+Y0UNOJ-7VYZJOL(.
\U[PS1\S` 

 
,TWSV`LLYLWYLZLU[H[P]L

(ZVM!1\S` VYHZVM[OLKH`VU^OPJO[OLTLTILYSLM[
[OLZ\WLY]PZVY`IVHYKVM7VYZJOL(\[VTVIPS/VSKPUN:,