Porsche 2008 Annual Report Download - page 104

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the diesel variant of the Cayenne series was
high. 770 deliveries meant that every other
Cayenne sold was a diesel.
France: successful marketing
Since 2008, France has levied an extra tax
on vehicles that emit more than 160 grams of
CO2 per kilometer (benefits and penalties sys-
tem). The introduction of the Cayenne Diesel
and a more efficient generation of engines for
the Boxster series enabled Porsche to soften
the negative impact of these measures. Never-
theless, 2,013 deliveries in fiscal 2008/09
fell well short of the very good figures for the
prior year (2,539 vehicles).
The 911 series achieved 814 deliveries in the
reporting year (prior year: 1,058), the mid-
engined sports cars 387 (prior year: 559), and
the Cayenne models also saw a decline with
812 deliveries (prior year: 921).
Spain and Portugal: shrinking market
The real estate crisis that began in the spring
of 2008 spread to other sectors of the Spanish
economy in the course of the last fiscal year,
including the automotive industry. As a result,
the number of new vehicle registrations in
Spain fell by more than 50 percent within the
space of a year, in the luxury segment by more
than 60 percent. Porsche was unable to buck
this trend, with 1,097 new vehicle deliveries
(prior year: 2,061). However, market share in
the respective segments remained stable.
The 644 Cayennes delivered in the report-
ing year (prior year: 1,127) demonstrated the
vehicle’s key role within the Porsche product
portfolio. The new diesel variant was well re-
ceived by customers. The 911 models achiev-
ed sales of 287 units (prior year: 525), with
the Boxster and Cayman managing a total of
166 vehicles (prior year: 409).
hicles delivers (prior year: 6,594). With 2,619
units delivered (prior year: 3,087), sales of
the Boxster series, which was revamped in
February 2009, were very successful in the
reporting period in direct comparison with
competition. The Cayenne series, which has
now been made even more diverse with the
successful introduction of the Cayenne Diesel,
even came close to equaling the 3,829 deliv-
eries made in the prior year with 3,565 units
delivered.
United Kingdom:
important market for sports cars
The country’s strong dependence on the crisis-
hit financial sector had a particularly severe
impact on the economic conditions in the UK.
In these conditions, Porsche was able to
deliver 4,930 vehicles within the reporting
period (prior year: 7,169).
Sports cars remained Porsche’s mainstay,
accounting for 77 percent of total deliveries.
The 911 series managed sales of 1,931 ve-
hicles (prior year: 2,572), while the Boxster
and Cayman together saw 1,862 deliveries
(prior year: 3,132). Sales of the Cayenne were
boosted towards the end of fiscal 2008/09
by the new diesel. 1,128 units of the off-
road series were delivered to the UK (prior
year: 1,465).
Italy: loyal customers
The Italian economy was also hit by the global
recession. Porsche was able to limit the im-
pact, delivering 3,928 vehicles in comparison
to 4,749 in the prior year, thanks to the suc-
cess of the 911 series.
With 1,938 units delivered, the 911 series
almost achieved the prior-year level of 2,179.
A more severe drop was seen for the Cayman
and Boxster, which saw a combined total of
639 vehicles (prior year: 981). Demand for
Markets
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