Porsche 2008 Annual Report Download - page 105
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103
Switzerland and Austria:
restraint on the part of customers
The financial sector, which is of great impor-
tance for Switzerland, was experiencing a low
point during the reporting period, and the re-
sulting muted purchasing patterns also affect-
ed Porsche. The 1,122 deliveries fell short
of the 1,924 units delivered in the prior year.
The 911 series saw a drop from 920 vehicles
to 584 units. This trend was also apparent
in the 188 deliveries of Boxster and Cayman
vehicles (prior year: 317). The Cayenne saw
sales of 350 vehicles (prior year: 687).
A scrappage scheme similar to the one imple-
mented in Germany and a trend towards small
vehicles created difficult conditions for Porsche
in Austria, where 551 vehicles were delivered
(prior year: 832). However, with 288 vehicles
delivered, the 911 remained market leader for
luxury coupés and cabriolets. The Cayenne
also achieved 177 deliveries in fiscal 2008/09
thanks to the new diesel variant (prior year:
333). The Boxster series sold 86 vehicles,
34 less than in the prior year.
Belgium/Netherlands/Luxembourg:
diesel on a roll
With 773 deliveries in fiscal 2008/09, Porsche
fell short of the prior-year figure of 1,033 in
Belgium on account of the economic collapse.
However, Porsche was able to hold its own
against the competition, selling 396 vehicles of
the 911 series (prior year: 517), 155 units of
the Boxster (prior year: 251) and 222 Cayennes.
The fact that sales of the sporty off-roader only
just fell short of the prior-year value of 265 de-
liveries is down to the success of the Cayenne
Diesel, which accounted for 129 units.
In the Netherlands, the CO2 tax for new ve-
hicles was raised again in 2009. Conditions for
luxury vehicles were therefore challenging.
Nevertheless, Porsche fared well with 524
vehicles delivered in the reporting year (prior
year: 850). With 65 units delivered in just five
months, the Cayenne Diesel proved a success,
with the entire model series seeing 158 de-
liveries (prior year: 353). 297 vehicles of the
successful 911 series were delivered (prior
year: 381 units).