Porsche 2008 Annual Report Download - page 32
Download and view the complete annual report
Please find page 32 of the 2008 Porsche annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.30
;VV\YZOHYLOVSKLYZ -PUHUJPHSZ
.YV\WTHUHNLTLU[YLWVY[
HUKUVUÌJ\YYLU[YLJLP]HISLZMYVTMPUHUJPHSZLYÌ
]PJLZPUJYLHZLKMYVTIPSSPVU,\YVPU[OLWYPVY
`LHY[VIPSSPVU,\YVHZVM1\S`
TVZ[S`YLZ\S[PUNMYVT[OLHJX\PZP[PVU;OL`NLUÌ
LYHSS`JVUZPZ[VMYLJLP]HISLZMYVTJ\Z[VTLYHUK
KLHSLYMPUHUJPUNHZ^LSSHZMYVTMPUHUJLSLHZLZ
*\YYLU[HUKUVUÌJ\YYLU[PUJVTL[H_HZZL[ZPUÌ
JYLHZLK[V IPSSPVU,\YVWYPVY`LHY!IPSSPVU
,\YV
(ZVMIHSHUJLZOLL[KH[LV[OLYYLJLP]HISLZHUK
HZZL[ZOH]LMHSSLUI`IPSSPVU,\YVVU[OL
WYPVY`LHY[VIPSSPVU,\YVLZWLJPHSS`ILÌ
JH\ZLVM[OL]HS\H[PVUVM[OLJHZOÌZL[[SLKZ[VJR
VW[PVUZH[[OLPYW\YJOHZLWYPJL
;OLJHYY`PUNHTV\U[VMZLJ\YP[PLZOHZKYVWWLK
MYVTIPSSPVU,\YVPU[OLWYPVY`LHY[V
IPSSPVU,\YV0U[OL7VYZJOLNYV\WL_JS\KPUN[OL
=VSRZ^HNLUZ\INYV\W[OLJHYY`PUNHTV\U[VM
ZLJ\YP[PLZKLJYLHZLKZPNUPMPJHU[S`[VQ\Z[
IPSSPVU,\YVK\L[VZHSLZPUJVUULJ[PVU^P[O[OL
HJX\PZP[PVUVMZOHYLZPU=VSRZ^HNLU(.
*HZOHUKJHZOLX\P]HSLU[ZPUJYLHZLKMYVT
IPSSPVU,\YVVU1\S`[VIPSSPVU,\YV
HZVM1\S` 0U[OLJV\YZLVMPUJYLHZPUNP[Z
ZOHYLOVSKPUNPU=VSRZ^HNLU(.JHZOHUKJHZO
LX\P]HSLU[ZJHYYPLKI`[OL7VYZJOLNYV\WL_JS\KÌ
PUN[OL=VSRZ^HNLUZ\INYV\WKYVWWLK[V
IPSSPVU,\YV
*VTWHYLK[V[OLJSVZPUNIHSHUJLVM[OLWYPVY
`LHYLX\P[`PUJYLHZLKI`IPSSPVU,\YV[V
IPSSPVU,\YVHZVM1\S` ,X\P[`
ILMVYLTPUVYP[`PU[LYLZ[ZOHZYPZLUI`IPSSPVU
,\YV[VIPSSPVU,\YVPUZWP[LVM[OLSVZZMVY
[OL`LHYHSSVJHISL[V[OL7VYZJOLZOHYLOVSKLYZ
;OPZPZK\L[VLMMLJ[ZYLZ\S[PUNMYVTJVUZVSPKH[PUN
[OL=VSRZ^HNLUNYV\WMVY[OLMPYZ[[PTL:\IZLÌ
X\LU[[VPUP[PHSJVUZVSPKH[PVULX\P[`JVU[HPUZ
TPUVYP[`PU[LYLZ[ZVMIPSSPVU,\YV;OLKLÌ
JYLHZLPUO`IYPKJHWP[HSPZK\L[V[OLWHY[PHSYLÌ
W\YJOHZLVMHO`IYPKIVUKH[[OLILNPUUPUNVM[OL
MVSSV^PUNMPZJHS`LHY;OLJVYYLZWVUKPUNHTV\U[
^HZYLJSHZZPMPLK[VJ\YYLU[MPUHUJPHSSPHIPSP[PLZHZ
VM1\S` )LJH\ZL[OLIHSHUJLZOLL[[V[HS
YVZLJVUZPKLYHIS`[OLLX\P[`YH[PV[HRPUNHJÌ
JV\U[VM[OLYLTHPUPUNO`IYPKJHWP[HSMLSSMYVT
WLYJLU[[VWLYJLU[HZVM1\S`
5VUÌJ\YYLU[WYV]PZPVUZHUKSPHIPSP[PLZWHY[PJ\SHYS`
JVUZPZ[VMWLUZPVUWYV]PZPVUZV[OLYWYV]PZPVUZ
HUKMPUHUJPHSSPHIPSP[PLZ;OL`YVZLI`IPSSPVU
,\YVVU[OLWYPVY`LHY[VIPSSPVU,\YV4VZ[
VM[OPZPUJYLHZLPZH[[YPI\[HISL[V[OLPUP[PHSJVUÌ
ZVSPKH[PVUVM[OL=VSRZ^HNLUNYV\W*\YYLU[
SPHIPSP[PLZYVZLMYVTIPSSPVU,\YV[V
IPSSPVU,\YVH[[OLLUKVM[OLYLWVY[PUNWLYPVK
HSZVVUHJJV\U[VM[OLPUP[PHSJVUZVSPKH[PVU;OL
ZOHYLVMJ\YYLU[SPHIPSP[PLZPU[OLIHSHUJLZOLL[
[V[HSOHZMHSSLUMYVT WLYJLU[PU[OLYLWVY[Ì
PUN`LHY[VWLYJLU[PU[OLYLWVY[Ì
PUN`LHY
>P[OV\[JVUZPKLYPUN[OL=VSRZ^HNLUZ\INYV\W
J\YYLU[MPUHUJPHSSPHIPSP[PLZPU[OL7VYZJOLNYV\W
OH]LMHSSLUI`IPSSPVU,\YV([[OLZHTL[PTL
UVUÌJ\YYLU[MPUHUJPHSSPHIPSP[PLZYVZLI`[OLZHTL
HTV\U[PUJVUULJ[PVU^P[O[OLHJX\PZP[PVUVM[OL
PU]LZ[TLU[PU=VSRZ^HNLU(.
7LUZPVUWYV]PZPVUZUVUÌJ\YYLU[HUKJ\YYLU[
V[OLYWYV]PZPVUZHUKPUJVTL[H_WYV]PZPVUZ^LYL
TLHZ\YLKH[ IPSSPVU,\YVH[[OLLUKVM[OL
YLWVY[PUN`LHYWYPVY`LHY!IPSSPVU,\YV
+LMLYYLK[H_SPHIPSP[PLZHTV\U[LK[VIPSSPVU
,\YVJVTWHYLK[VIPSSPVU,\YVPU[OLWYL]PÌ
V\Z`LHY;YHKLWH`HISLZYVZLZPNUPMPJHU[S`[V
IPSSPVU,\YVJVTWHYLK[VIPSSPVU,\YV
[OL`LHYILMVYL6[OLYSPHIPSP[PLZHTV\U[LK[V
IPSSPVU,\YVWYPVY`LHY!IPSSPVU,\YV
+\L[V[OL]HS\H[PVUVM[OLJHZOÌZL[[SLKZ[VJR
VW[PVUZH[[OLPYW\YJOHZLWYPJLV[OLYSPHIPSP[PLZ
VM[OL7VYZJOLNYV\WL_JS\KPUN[OL=VSRZ^HNLU
Z\INYV\WOH]LMHSSLUI`WLYJLU[[V
IPSSPVU,\YVVUIHSHUJLZOLL[KH[L
;OLMPUHUJPHSSPHIPSP[PLZYLWVY[LKMVY[OL`LHY
HTV\U[[V IPSSPVU,\YVJVTWHYLK[V
IPSSPVU,\YVPU[OLWYPVY`LHY;OPZYPZLPZWYPTHYPS`
K\L[V[OLPUJYLHZLPUIVUKZJVTTLYJPHSWHWLY
HUKUV[LZHUKKLWVZP[ZMYVT[OLKPYLJ[IHURPUN
I\ZPULZZVM[OL=VSRZ^HNLUZ\INYV\W
-PUHUJPHSWVZP[PVU
;OLMPUHUJPHSWVZP[PVUVM[OL7VYZJOLNYV\WPU
[OLMPZJHS`LHY PZZ[YVUNS`PUMS\LUJLKI`
[OLWVZP[P]LPTWHJ[VMJVUZVSPKH[PUN[OL=VSRZÌ
^HNLUNYV\WMVY[OLMPYZ[[PTL;OPZWYLJS\KLZ
JVTWHYPZVUZ^P[O[OLWYPVY`LHY
*HZOMSV^MYVTVWLYH[PUNHJ[P]P[PLZ[V[HSLK
IPSSPVU,\YVPU[OLMPZJHS`LHY WYPVY
`LHY!TPU\ZIPSSPVU,\YV
*HZOPUMSV^MYVTPU]LZ[PUNHJ[P]P[PLZ[V[HSLK
IPSSPVU,\YVPU[OLMPZJHS`LHY JVTÌ
WHYLK[VHJHZOV\[MSV^VM IPSSPVU,\YVPU[OL
WYPVY`LHY;OPZKL]LSVWTLU[PZSHYNLS`K\L[V
JHZOÌLMMLJ[P]LJOHUNLZPUVW[PVUZLU[LYLKPU[V
MVYZ[VJRWYPJLOLKNPUNW\YWVZLZPUJVUULJ[PVU
^P[O[OLHJX\PZP[PVUVMZOHYLZPU=VSRZ^HNLU(.
HUK[OLHZZVJPH[LKYLK\J[PVUVMZLJ\YP[PLZOVSKÌ
PUNZ;OPZ^HZWHY[S`VMMZL[I`[OLHJ[\HSUL[
JHZOV\[MSV^ZMYVT[OLHJX\PZP[PVUVMZOHYLZPU
=VSRZ^HNLU(.PU[OLJ\YYLU[MPZJHS`LHYHUK[OL
YPZLPUPU]LZ[TLU[ZPUMP_LKHZZL[ZPUJVTWHYPZVU
[V[OLWYPVY`LHYHZHYLZ\S[VM[OLPUP[PHSJVUZVSPÌ
KH[PVUVM[OL=VSRZ^HNLUNYV\W0U]LZ[TLU[ZPU
PU[HUNPISLHZZL[ZHUKWYVWLY[`WSHU[HUKLX\PWÌ
TLU[HTV\U[LK[VIPSSPVU,\YVWYPVY`LHY!
IPSSPVU,\YV^OPSLPU]LZ[TLU[ZPUSLHZLK
HZZL[ZHUKPU]LZ[TLU[WYVWLY[`[V[HSLK
IPSSPVU,\YVJVTWHYLK^P[OIPSSPVU,\YVPU[OL
WYPVY`LHY(ZPU[OLWYL]PV\ZMPZJHS`LHY
IPSSPVU,\YVVM[OPZHTV\U[YLSH[LZ[V]LOPJSLZ
SLHZLKV\[I`[OLMPUHUJPHSZLY]PJLZJVTWHUPLZ
VM[OL7VYZJOLZ\INYV\W,_JS\KPUN[OL=VSRZÌ
^HNLUZ\INYV\WPU[OLMPZJHS`LHY [OL
7VYZJOLNYV\WPU]LZ[LKWYPTHYPS`PUM\[\YLTVKÌ
LSZZ\JOHZ[OLMV\YÌKVVY.YHU;\YPZTV7HUHTÌ
LYH[OH[^HZSH\UJOLKPU:LW[LTILY
*HZOMSV^MYVTMPUHUJPUNHJ[P]P[PLZYLZ\S[LKPU
[V[HSPUMSV^ZVMIPSSPVU,\YVPU[OLYLWVY[PUN
`LHYWYPVY`LHY!IPSSPVU,\YV>OLYLHZ[OL
JHZOPUMSV^PU[OLWYPVY`LHY^HZWYPTHYPS`K\L[V
UL^SVHUZ[HRLU\WI`[OLNYV\W[OLJHZOPUMSV^
PU[OLYLWVY[PUN`LHY^HZWYPTHYPS`K\L[VJOHUNLZ
PU[OLIVUKWVY[MVSPVVM[OL=VSRZ^HNLUZ\INYV\W
0UJS\KPUNL_JOHUNLYH[LLMMLJ[ZJHZOM\UKZOH]L
YPZLUI`IPSSPVU,\YVZPUJL1\S`[V
IPSSPVU,\YVWHY[PJ\SHYS`HZHYLZ\S[VM[OL
PUP[PHSJVUZVSPKH[PVUVM[OL=VSRZ^HNLUZ\INYV\W
.YVZZSPX\PKP[`^OPJOPZKLMPULKHZ[OLZ\TVM
JHZOHUKJHZOLX\P]HSLU[ZPUJS\KPUNHUHTV\U[
VMQ\Z[\UKLYIPSSPVU,\YV[OH[PZUV[H]HPSHISL
MVY\ZLI`[OLNYV\WZLJ\YP[PLZHUKSVHUZYVZL
[VIPSSPVU,\YVJVTWHYLK[VIPSSPVU
,\YVPU[OLWYPVY`LHY6U[OLV[OLYOHUKSPHIPSP[PLZ
MYVTIVUKZJVTTLYJPHSWHWLYHUKUV[LZHUK
SPHIPSP[PLZ[VIHURZPUJYLHZLK[VIPSSPVU,\YV
JVTWHYLK[VIPSSPVU,\YVPU[OLWYPVY`LHY
;OLUL[SPX\PKP[`VM[OL7VYZJOLNYV\W^OPJOPZ
KLMPULKHZNYVZZSPX\PKP[`SLZZMPUHUJPHSSPHIPSP[PLZ
L_JS\KPUN[OLMPUHUJPHSZLY]PJLZI\ZPULZZHUK[OL
LMMLJ[ZMYVT[OL=VSRZ^HNLUZ\INYV\WKYVWWLK
MYVTTPU\ZIPSSPVU,\YVPU[OLWYPVY`LHY[V
TPU\ZIPSSPVU,\YVHZVM1\S` 5L[
SPX\PKP[`^HZULNH[P]LS`PTWHJ[LKTHPUS`I`[OLMHSS
PUJHZOHUKJHZOLX\P]HSLU[ZHUK[OLWVY[MVSPVVM
ZLJ\YP[PLZ0UHKKP[PVU[OLVISPNH[PVULU[LYLKPU[V
WYPVY[V[OLIHSHUJLZOLL[KH[L[VYLW\YJOHZL
WVY[PVUZVM[OLO`IYPKJHWP[HSPZZ\LKPU[OLMPZJHS
`LHYSLK[VHM\Y[OLYYLK\J[PVUVMUL[
SPX\PKP[`VMIPSSPVU,\YV;OLYLW\YJOHZLVM[OL
IVUKZ^PSSSLHK[VJHZOV\[MSV^ZVMIPSSPVU,\YV
PU[OLMPZJHS`LHY /V^L]LY[OPZ^PSSUV[
PTWHJ[UL[SPX\PKP[`