Porsche 2008 Annual Report Download - page 114

112
Models
Unique design, top quality, outstanding handling and practicality – these
aspects define the ideal behind Porsche’s entire model portfolio. And
today, more than ever before, fuel-efficiency and CO2 emissions are at the
heart of work on further developing our vehicles. These raised environmen-
tal standards are met by using state-of-the-art technology, consistently
applying lightweight construction methods and implementing a range
of detailed refinements. The results of many surveys and readers’ polls
show how successful this has been for the Porsche brand.
Porsche came first twice in the poll for “best car” held by the “auto motor
und sport” magazine in Germany in fiscal year 2008/09, with the 911
Coupés and the 911 Carrera Cabriolet. And in June 2009, the readership
of the industry magazine “Sport Auto” voted no fewer than four Porsche
models into top spots: the 911 Carrera S Cabriolet, the 911 GT3 and the
mid-engined Boxster S and Cayman. The 911 Carrera and 911 Carrera
Cabriolet also came top in their classes in the “Auto Trophy 2008”, a
reader poll conducted by “Auto Zeitung”. And readers of “Powercar”
magazine voted for the 911 Turbo Cabriolet and 911 GT2. In the US, the
inclusion of the Boxster and Cayman in the “Car and Driver’s 10 Best
Cars List” of the industry magazine “Car and Driver” underscored the
reputation enjoyed by the mid-engined sports cars.
Porsche enjoyed success in the reporting year not just with its sport cars,
but also with the second generation of the Cayenne sporty off-roader. The
Turbo S came first in the “Off-road / SUV” category of the reader poll held
by “Powercar”. And in Central America, journalists voted the Cayenne GTS
“Interamerican SUV of the Year 2009”.
The British industry magazine “Engine Technology International” award-
ed the title “Best New Engine 2009” to the 3.8-liter 6-cylinder boxer
engine of the 911 Carrera S. The competition was judged by well-known
industry journalists from more than 30 countries using a range of criteria.
Despite increasing output by 8.5 percent in comparison to its predeces-
sors, this model with Porsche Doppelkupplungsgetriebe, PDK (Double-
Clutch Gearbox) consumes 13 percent less fuel, while CO2 emissions have
been reduced by as much as 15 percent.
To our shareholders Financials
The Company