Porsche 2008 Annual Report Download - page 42
Download and view the complete annual report
Please find page 42 of the 2008 Porsche annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.40
;VV\YZOHYLOVSKLYZ -PUHUJPHSZ
.YV\WTHUHNLTLU[YLWVY[
TPUKVYTVYLZ[PMMMVYWLYMVYTHUJL0U[OPZ^H`
[OLOHUKSPUNVM[OLUL^ ;\YIVYLHJ[Z[V[OL
KYP]LYqZPUKP]PK\HSWYLMLYLUJLZ
7VYZJOLOHZZ\JJLLKLKPUYLK\JPUN[OLZ[HUKHYK
JVUZ\TW[PVUVM[OL ;\YIV^P[O7+2I`
SP[LYZPUJVTWHYPZVU[V[OLWYLKLJLZZVYTVKLS
^P[O;PW[YVUPJ:[VSP[LYZWLYRPSVTLÌ
[LYZ0UPU[LY\YIHU[YHMMPJJVUZ\TW[PVUOHZILLU
YLK\JLK[V[LUSP[LYZWLYRPSVTL[LYZ[OHURZ
[V[OLVW[PTHSZOPM[PUNVM[OL7+2HUK[OLSV^Ì
SVZZ[YHUZSH[PVUVMWV^LY;OL]HS\LMVYPU[LY\YÌ
IHU[YHMMPJHJJVYKPUN[V[OL,\YVZ[HUKHYKPZ
SP[LYZWLYRPSVTL[LYZ6]LYHSS*6LTPZÌ
ZPVUZOH]LPTWYV]LKL]LUTVYLMHSSPUNQ\Z[
\UKLYWLYJLU[[OHURZ[V[OL[YHUZP[PVUMYVTH
[VYX\LÌJVU]LY[LYH\[VTH[PJ[YHUZTPZZPVU[VH
KV\ISLÌJS\[JONLHYIV_
;OL .;PZHUV[OLYZWVY[`OPNOSPNO[PU[OL
UL^NLULYH[PVUVM[OL ZLYPLZ(SV[VMRUV^Ì
OV^MYVTTV[VYZWVY[^LU[PU[VP[ZKLZPNU;OPZ
PZ^O`[OLUL^.;J\[ZHNVVKMPN\YLUV[VUS`
VU[OLZ[YLL[I\[HSZVVU[OLYHJL[YHJR;OL
V\[W\[VM[OLZP_ÌJ`SPUKLYZ\J[PVULUNPULPZUV^
OWHUPTWYV]LTLU[VMOWVUP[ZWYLKLÌ
JLZZVYTVKLS;OPZPZTHPUS`[OLYLZ\S[VMPUÌ
JYLHZPUN[OLKPZWSHJLTLU[[VSP[LYZHZ^LSS
HZPTWYV]PUN[OLL_JOHUNLVMNHZLZ)V[O[OL
PUSL[HUKV\[SL[JHTZOHM[ZHYLUV^HKQ\Z[HISL
\ZPUN[OL=HYPV*HTZ`Z[LT;OL .;HJÌ
JLSLYH[LZMYVT[VRTOPUZLJVUKZ
^P[ORTOYLHJOLKMYVTHZ[HUKPUNZ[HY[PU
ZLJVUKZ;VWZWLLKPZRTO
;OLTVKLSPZ[OLMPYZ[[VYLJLP]LHWHY[PJ\SHYS`
ZWVY[`]HYPHU[VM[OL7VYZJOL:[HIPSP[`4HUHNLÌ
TLU[:`Z[LT7:4;OLSH[LYHS:[HIPSP[`*VU[YVS
:*HUK;YHJ[PVU*VU[YVS;*Z`Z[LTZJHUIL
KLHJ[P]H[LK[V]HY`PUNKLNYLLZ,]LUPUL_[YLTL
ZP[\H[PVUZ[OLM\UJ[PVUZT\Z[ILYLHJ[P]H[LK
THU\HSS`PUVYKLY[VN\HYHU[LL[OLKYP]LY\UPTÌ
WLKLKWLYZVUHSJVU[YVSV]LY[OLOHUKSPUNVM[OL
.;;OLUL^.;VMMLYZL]LUTVYLYVHKOVSKÌ
PUNHUKZ[HIPSP[`H[OPNOZWLLKZ+L[HPSLKHLYVÌ
K`UHTPJTVKPMPJH[PVUZPUJYLHZLKV^UMVYJLVU
IV[O[OLMYVU[HUKYLHYH_SLZPUZ\JOH^H`HZ[V
KV\ISL[OLKV^U^HYKWYLZZ\YLPUJVTWHYPZVU[V
[OLWYLKLJLZZVYTVKLS
;OLHJ[P]L7(:4JOHZZPZVM[OL .;HSÌ
SV^LK7VYZJOLqZLUNPULLYZ[VZ[PMMLU[OLZ\ZÌ
WLUZPVUHUKZ[HIPSPaLYZMHJPSP[H[PUN`L[TVYL
WYLJPZLOHUKSPUNPU[OLZWVY[TVKLVM[OL7(:4
Z`Z[LT6U[OLV[OLYOHUK[OLKH`Ì[VÌKH`YVSS
JVTMVY[OHZILLUYL[HPULKPU[OLUVYTHSTVKL
5L^SPNO[LY^OLLSZ^P[OHYHJPUNKLZPNUJLU[YHS
SVJRPUNHUK\S[YHÌOPNOWLYMVYTHUJL[PYLZUV^
^P[O[PYLWYLZZ\YLTVUP[VYPUNZ`Z[LTJVTWSL[L
[OLM\UJ[PVUHSHUKVW[PJHSYLMPULTLU[VM[OL.;
:PUJL[OLMHSSVM 7VYZJOLOHZVMMLYLKVUL
V[OLYVW[PVUMVY[OLUL^.;[OH[THRLZP[L]LU
TVYLVMHYHJPUN]LOPJSL![OLUL^K`UHTPJLUÌ
NPULTV\U[PUN7(+47VYZJOL(J[P]L+YP]L[YHPU
4V\U[;OPZYLJVNUPaLZYHJPUNKYP]PUNWH[[LYUZ
HUKZ[PMMLUZ[OLUVYTHSS`LSHZ[PJLUNPULTV\U[PUN
;OPZTLHUZ[OH[[OL.;WYV]PKLZHJVTMVY[HISL
YPKLVUHKH`Ì[VÌKH`IHZPZ^OPSLLSPTPUH[PUN
KPZY\W[P]LTVTLU[\TMYVT[OLLUNPUL^OLU
JVYULYPUNH[ZWLLK6ULM\Y[OLYHK]HU[HNLPZ
PTWYV]LK[YHJ[PVU^OLUHJJLSLYH[PUNMYVTH
Z[HUKPUNZ[HY[(UV[OLYPUUV]H[PVUPZ[OLVW[PVUHS
SPM[Z`Z[LTMVY[OLMYVU[H_SL^OPJOYHPZLZ
NYV\UKJSLHYHUJLI`TPSSPTL[LYZH[[OLW\ZO
VMHI\[[VUPUVYKLY[V[HJRSL\UL]LUYVHKZ\YÌ
MHJLZVYZ[LLWYHTWZ
;OLLUNPULLYZ^LYLHISL[VTHRLZPNUPMPJHU[
PTWYV]LTLU[Z[VHSSHZWLJ[ZVM[OL)V_Z[LY
TVKLSZMYVTWLYMVYTHUJLHUKM\LSÌLMMPJPLUJ`
[VJVTMVY[HUK\ZLYÌMYPLUKSPULZZ;OLTPKÌ
LUNPULKZWVY[ZJHYYLJLP]LKHULU[PYLS`UL^
NLULYH[PVUVMLUNPULZ+LWLUKPUNVU[OLTVKLS
[LU[VOWOHZILLUHKKLKHZ^LSSHZ[V
5TVM[VYX\L
;OLLMMPJPLUJ`VM[OL:TVKLSZOHZILLUPTÌ
WYV]LK[OHURZ[V[OLKPYLJ[M\LSPUQLJ[PVUZLLUPU
[OLUL^ 0UJVU[YHZ[[VPUKPYLJ[PUQLJ[PVU
M\LSPZPUQLJ[LKKPYLJ[S`PU[V[OLJVTI\Z[PVU
JOHTILY;OPZPZJHYYPLKV\[I`LSLJ[YVTHNUL[PÌ
JHSS`VWLYH[LK]LU[Z\UKLYWYLZZ\YLVM\W[V
IHYHUK[PTLK[V[OLL_HJ[TPSSPZLJVUK;OL
M\LSPZ]LY`MPULS`H[VTPaLKHUK[OLTP_[\YLVM
M\LSHUKHPY]LY`L]LUS`KPZ[YPI\[LK[OYV\NOV\[
[OLJVTI\Z[PVUJOHTILY;OPZOPNOS`JVTWSL_
JVTI\Z[PVUWYVJLZZPUJYLHZLZ[OLV]LYHSSWLYÌ
MVYTHUJLVM[OLLUNPUL
(SS)V_Z[LYHUK*H`THUTVKLSZJVTL^P[OZP_Ì
NLHYTHU\HS[YHUZTPZZPVUHZZ[HUKHYK;OL
7VYZJOL+VWWLSR\WWS\UNZNL[YPLILKV\ISLÌJS\[JO
NLHYIV_PZHSZVVMMLYLKHZHUVW[PVU>P[OJVUÌ
Z\TW[PVU]HS\LZVMIL[^LLU HUK SP[LYZ
WLYRPSVTL[LYZPU[OLZ[HUKHYK,\YVJ`JSL
[OLUL^TVKLSZOH]LV\[Z[HUKPUNJVUZ\TW[PVU
]HS\LZMVY[OLPYWLYMVYTHUJLJH[LNVYPLZ