Pizza Hut 2004 Annual Report Download - page 24

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Get฀Coastal! Long฀John฀Silver’s฀signature฀battered฀fish฀and฀shrimp฀has฀been฀an฀“Escape฀from฀the฀Ordinary”฀since฀1969.฀
With฀the฀opening฀of฀175฀new฀points฀of฀distribution฀in฀2004,฀we’ve฀made฀it฀more฀convenient฀than฀ever฀for฀seafood฀lovers฀across฀
the฀nation฀to฀“Get฀Coastal.”฀That’s฀more฀openings฀than฀in฀any฀other฀year฀in฀LJS฀history.฀In฀fact,฀that฀seafood฀excitement฀translated฀
into฀another฀record-breaking฀Lenten฀season,฀achieving฀the฀highest฀weekly฀sales฀in฀the฀brand’s฀history.
While฀we฀still฀have฀work฀to฀do,฀we’re฀getting฀better฀at฀satisfying฀our฀customers฀and฀employees.฀We’ve฀seen฀customer฀complaints฀
fall฀35%฀and฀we’ve฀cut฀our฀drive-through฀speed฀of฀service฀time฀by฀50฀seconds.฀Our฀team฀member฀turnover฀continues฀to฀drop฀from฀
232%฀in฀2002฀to฀157%฀in฀2004.฀We’re฀proud฀to฀be฀a฀leading฀Multibrand฀partner฀and฀through฀our฀operations฀simplicity฀and฀a฀
focus฀on฀delivering฀outstanding฀core฀products,฀we’re฀looking฀forward฀to฀the฀possibilities฀in฀2005.฀So฀if฀you฀love฀seafood,฀it’s฀time฀
to฀“Get฀Coastal”฀at฀Long฀John฀Silver’s.
Hometown฀ Food฀Made฀Fun Free฀ Root฀ Beer฀ Floats,฀ curiously฀ delicious฀ Cheese฀ Curds฀ and฀ the฀ reintroduction฀
of฀ the฀ famous฀ Papa฀ Burger฀ were฀ highlights฀ for฀ A&W฀ Restaurants฀ in฀ 2004.฀ A&W฀ celebrated฀ its฀ 85th฀ anniversary฀ by฀ giving฀
away฀free฀Root฀Beer฀Floats฀and฀our฀“Hometown฀Food฀Made฀Fun”฀brand฀position฀guided฀marketing฀and฀operations฀activities฀all฀
year฀—฀featuring฀new,฀improved฀menu฀items.฀Going฀forward,฀we฀will฀continue฀to฀build฀our฀brand฀by฀leveraging฀our฀history฀and฀
equity฀in฀both฀single฀and฀multibrand฀formats.
STEVE฀DAVIS,฀PRESIDENT,฀LONG฀JOHN฀SILVER’S/A&W฀AND฀Yum!฀MULTIBRANDING
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